Oasis Team Up With Adidas For New ‘Original Forever’ Campaign
Adidas is set to live forever with a new collection that reimagines classic ’90s outfits and pieces for the modern era.
OASIS: Courtesy of @adidasuk
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Oasis and Adidas celebrate 30 years of iconic looks with the “Original Forever” campaign, along with a three-minute film and a 90s-inspired Oasis Live ’25 collection.
Ahead of their long-awaited world tour, their first together since 2009, the duo has teamed up with Adidas to launch the Oasis Live ‘25 collection, a 26-piece lineup of classic Adidas styles in a variety of colors that are reimagined for the modern era.
From tracksuits and trainers that have been staples for the brand, the collection also includes coach jackets, bucket hats, and raglan sleeve jerseys,
The mini-film, set to the band’s debut hit “Live Forever,” follows attendees as they travel back through the band’s iconic eras, featuring clips of classic archival Oasis performances. It ends with both Liam and Noel Gallagher preparing for their Live ’25 World Tour.
In a statement, Vice President of Adidas UK, Chris Walsh, highlights the brand’s longstanding connection with the band—one defined by originality and cultural impact, saying, “This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history.”
Adidas adds timeless appeal and cultural legacy of the collection’s pieces, saying “In the 90s, the adidas tracksuit and trainers were integral to a quintessentially British look that became synonymous with the band.”
Shop the collection on Adidas UK’s website and Oasis’ website.
