Niana Guerrero has been named the first-ever celebrity ambassador for Potato Corner as part of its newly launched #CraveTheFave campaign, aiming to connect with a new generation of flavored fries enthusiasts led by the viral Gen Z social media star.

The new campaign, #CravetheFave, highlights Potato Corner as the ultimate go-to for snack cravings, whether it’s a weekend food trip with friends and family, a movie night, or listening to music with fries in hand.

The viral dance sensation has slowly been recognized around the world. Recently, Niana made her Coachella debut, performing to d4vd‘s song “Feel It” during his set.

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In a press release, Niana shared her affinity for the brand, saying, “PotCor has been my favorite fries ever since! I genuinely love it! So being part of this campaign feels amazing. I am excited to mix my love for fries and dancing, and share all the fun with all my fellow PotCor fans.”

The campaign is just getting started. Potato Corner is set to roll out more surprises throughout the year — including limited-edition flavored fries, free upsizes on favorite flavors, and a dance challenge where fans can win a chance to meet Niana.

Niana is no stranger to the global stage, with her viral dance videos have captured media attention worldwide. She has teamed up with such international artists as LISA, Sabrina Carpenter, BTS’ J-Hope, and Troye Sivan.

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Watch the #CravetheFave campaign video featuring Niana Guerrero below:

Founded in 1992, Potato Corner is a popular Filipino snack brand known for its flavored french fries, offering a variety of options like cheese, barbecue, sour cream, and more.