Mustaaaaaard” – except this time, it’s real.

Yesterday (February 4), Kraft Heinz announced their partnership with the critically acclaimed Los Angeles-based producer and beatmaker, Mustard. Most virally known for the iconic Kendrick Lamar “Mustard” soundbite from “tv off,” the producer is participating in a whole new Mustard x Mustard collaboration. This marks Kraft Heinz’ first co-creation in a new sauce product, as the recipe was mixed by the beatmaker himself.

In an official press release, Mustard himself admitted, “This collab coming to life is a big deal and something that has been decades in the making for me. Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”

This partnership is not reserved to the sauce alone, as Mustard himself will be remixing exclusive recipes, hosting events throughout the year, and more. As such, he has been named Chief Mustard Officer. For exclusive updates and events regarding this exciting collaboration, fans can sign up at www.MustardxMustard.com.

Mustard is a staple name in the hip-hop industry as an established producer, working on the likes of Megan Thee Stallion’s Good News, Vince Staples’ RAMONA PARK JUST BROKE MY HEART, and most notably, Kendrick Lamar’s surprise album, GNX.