SEVENTEEN’s MINGYU And SNICKERS Unveil Special Edition Packs
“I’ve always enjoyed SNICKERS, so it was exciting to bring more of myself into something that fans and consumers can actually pick up and experience,” MINGYU shares.
MINGYU: Courtesy of Snickers Philippines
MINGYU: Courtesy of Snickers Philippines
MINGYU of SEVENTEEN teams up with SNICKERS for a limited-edition collaboration that offers a fresh twist on the iconic designs of the popular chocolate candy bar brand.
Featuring six collectible special edition pack designs, the collaboration brings to life the K-pop star’s personality, passions, and creativity with SNICKERS. It also includes exclusive MINGYU sticker collectibles available for purchase.
Marking SNICKERS’ first celebrity collaboration packaging initiative in Asia, “the collection captures different sides of MINGYU through distinctive messages and creative elements inspired by the artist himself. Each pack gives consumers something new to discover, while together the six designs create a collectible experience that brings a playful new energy to SNICKERS,” says the press release.
“I’ve always enjoyed SNICKERS, so it was exciting to bring more of myself into something that fans and consumers can actually pick up and experience,” MINGYU shares.
“This latest activation extends that partnership directly onto the pack, bringing a fresh expression to SNICKERS’ iconic “You’re Not You When You’re Hungry” platform by celebrating the different sides of his personality that can show up in everyday moments,” says the press release.
“Our partnership with MINGYU has always been about creating something that feels authentic to both MINGYU and SNICKERS®,” Catherine Yap, Marketing Director – Chocolate, Mars Snacking Asia, shares.
“With this special edition, we wanted to go beyond simply featuring MINGYU on our packaging. We invited his personality and creativity into the SNICKERS® brand world, turning the pack into something consumers can discover, collect, and enjoy,” she adds.
Additionally, each pack features a QR code that consumers and fans can use to access exclusive digital content and redeem MINGYU digital wallpapers.
In the Philippines, Filipino fans have the chance to get MINGYU sticker collectibles through a special Gift-With-Purchase promotion on platforms such as TikTok Shop, Shopee, and Lazada.
The SNICKERS and MINGYU Special Edition Pack will be available in the Philippines for a limited time only. It is also available in eight Asian markets: Taiwan, Hong Kong, South Korea, Malaysia, Thailand, Singapore, Indonesia, and Vietnam.
For more information about the collaboration, follow SNICKERS Philippines on Facebook, Instagram, and TikTok.
In April, MINGYU held a fan meet for 600 lucky CARATs in Manila as part of the #SNICKERSwithMINGYU campaign.
Frequently Asked Questions
A limited-run packaging collaboration between SNICKERS and SEVENTEEN’s MINGYU, featuring six collectible pack designs and exclusive sticker collectibles — SNICKERS’ first celebrity collaboration packaging initiative in Asia.
Through a Gift-With-Purchase promotion on TikTok Shop, Shopee, and Lazada, valid while stocks of the SNICKERS x MINGYU Special Edition Pack last in the Philippines.
Besides the Philippines, it’s available in eight other Asian markets: Taiwan, Hong Kong, South Korea, Malaysia, Thailand, Singapore, Indonesia, and Vietnam, for a limited time.
Each pack includes a QR code fans can scan to access exclusive digital content and redeem MINGYU-themed digital wallpapers, extending the collaboration online.
Yes. In April, MINGYU held a fan meet in Manila for 600 CARATs as part of the #SNICKERSwithMINGYU campaign, an earlier activation with the brand.
