Lady Gaga’s Haus Labs Unveils New Mascara

Haus Labs, the vegan and cruelty-free cosmetics brand founded by Lady Gaga, has released a new mascara — The B Structural Volumizing + Lengthening Mascara.

The biotech-enhanced mascara promises to nourish and lengthen your lashes for all-day application. Not to mention its resistance to clumpiness and flakiness, ensuring safety for sensitive eyes. The mascara’s haircare-inspired B-Silk formula allows for coated lashes with bold color, flexible hold, and buildable volume, with no instances of fading or smudging for up to 12 hours.

Meanwhile, the addition of rice protein helps in promoting healthy and longer lashes for as much as five times their usual length.

The mascara is currently available in the Black Onyx colorway.

Fresh off of her new single, “Abracadabra,” and her upcoming eighth studio album, Mayhem, on the horizon — 2025 has been off to a pretty solid start for the GRAMMY-winning pop star.

Haus Labs first started in 2019 as the first major beauty line to exclusively launch on Amazon as its retail partner. The brand relaunched in 2022 with new retail partner Sephora, now aimed at promoting kindness through clean, cruelty-free, and vegan ingredients.

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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