Haus Labs, the vegan and cruelty-free cosmetics brand founded by Lady Gaga, has released a new mascara — The B Structural Volumizing + Lengthening Mascara.
The biotech-enhanced mascara promises to nourish and lengthen your lashes for all-day application. Not to mention its resistance to clumpiness and flakiness, ensuring safety for sensitive eyes. The mascara’s haircare-inspired B-Silk formula allows for coated lashes with bold color, flexible hold, and buildable volume, with no instances of fading or smudging for up to 12 hours.
Meanwhile, the addition of rice protein helps in promoting healthy and longer lashes for as much as five times their usual length.
The mascara is currently available in the Black Onyx colorway.
B STRUCTURAL VOLUMIZING AND LENGTHENING MASCARA: Courtesy of @hauslabs
Fresh off of her new single, “Abracadabra,” and her upcoming eighth studio album, Mayhem, on the horizon — 2025 has been off to a pretty solid start for the GRAMMY-winning pop star.
Haus Labs first started in 2019 as the first major beauty line to exclusively launch on Amazon as its retail partner. The brand relaunched in 2022 with new retail partner Sephora, now aimed at promoting kindness through clean, cruelty-free, and vegan ingredients.