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JENNIE has been named Vaseline’s first-ever global ambassador for its Body Care collection, bringing together one of the world’s most iconic body care brands and one of K-pop’s brightest stars.
The BLACKPINK star’s debut campaign for the brand embodies her confidence and self-expression through everyday care, celebrating healthy, glowing skin.
With her effortless glow on the red carpet, while traveling, and even on stage, Vaseline has long been part of her everyday routine. The campaign takes a closer look at her body care ritual, highlighting the consistency and simple practices behind her hydrated, healthy-looking skin.
“For me, body care has always mattered just as much as hair and skin care, so partnering with Vaseline feels like a natural fit,” JENNIE says in an official statement. “I love sauna sessions and cold plunges to keep my skin feeling healthy, and afterwards I always reach for a moisturizing lotion to lock in the glow. Gluta-Hya is one of my favorites because it’s light, never sticky, and leaves my skin feeling hydrated and dewy.”
As the ambassador for the Body Care collection, JENNIE is set to front upcoming campaigns spotlighting the Vaseline Gluta-Hya and Pro Derma body care collections, which deliver advanced body care through performance-led innovation.
The Gluta-Hya range elevates body care with high-performance ingredients and lightweight textures. Taking the spotlight is the Gluta-Hya Dewy Radiance Serum Burst Lotion, powered by GlutaGlow technology, which is 70x more powerful than vitamin C, according to laboratory tests. Its unique serum burst formula absorbs quickly, giving skin a clear glow with regular use while keeping it bright, hydrated, and never sticky.
The first Vaseline campaign featuring JENNIE debuts this May 2026.
Additionally, Vaseline introduces a new 30mL sachet format, perfect for those looking for something convenient, on-the-go, and good value. Priced at only PHP 110, it is available on Lazada, Shopee, TikTok Shop, Watsons Online, as well as in leading supermarkets, drugstores, and convenience stores nationwide.
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BLACKPINK’s JENNIE has been named Vaseline’s first-ever global ambassador for the Body Care collection. The partnership brings together one of the world’s most iconic body care brands and one of K-pop’s brightest stars, marking a major milestone for both JENNIE and Vaseline’s global outreach.
JENNIE’s first Vaseline campaign debuts in May 2026, fronting upcoming campaigns for the Gluta-Hya and Pro Derma body care collections. The campaign highlights her everyday body care ritual, focusing on consistency, hydration, and the simple practices behind her glowing, healthy-looking skin.
The Vaseline Gluta-Hya range elevates body care with high-performance ingredients and lightweight textures. Its standout product, the Gluta-Hya Dewy Radiance Serum Burst Lotion, is powered by GlutaGlow technology — clinically tested to be 70x more powerful than vitamin C for brighter, hydrated skin.
JENNIE shared that body care matters to her just as much as hair and skin care. Her routine includes sauna sessions and cold plunges, followed by a moisturizing lotion to lock in the glow. She names Gluta-Hya as a favorite for its light, non-sticky, dewy finish.
Vaseline’s new 30mL sachet format is priced at only PHP 110 and available on Lazada, Shopee, TikTok Shop, Watsons Online, as well as in leading supermarkets, drugstores, and convenience stores nationwide. The format offers a convenient, on-the-go option for everyday body care.