G22 Bring The Heat At H&M’s Spring Fashion Launch

Get ready for the summer heat, Pa-Pa-Pa-Palaban style with P-pop’s Female Alphas, G22, teamed up with H&M to welcome the new season in style at the Spring Fashion Launch Party last March 20 at H&M Greenbelt — showcasing the latest collection with pieces perfect for the season.

The launch party brought together guests and customers for a day of fashion, music, and community, highlighting the latest collection celebrating femininity in all forms. Reflecting on the collaboration, AJ shared that it was a full circle moment, saying, “Whenever we go to H&M stores, palagi na lang naming naririnig ‘yung mga songs namin. Hindi namin na-imagine na they would get us for this collection and this campaign.”

For Jaz, the collection held a special connection as Spring is her favorite season, adding that their latest single, “Pa-Pa-Palaban” dives into femininity, the collection, and the campaign’s message felt like a perfect match.

The trio embraces hyper-femininity while continuing their advocacy for women’s empowerment. This message is even more amplified during Women’s Month in March as they honor the women who fought for their voices, much like how they do with theirs.

When it comes to bringing P-pop into the fashion scene, AJ highlighted its versatility, saying,“P-pop is known kung gaano yung kalawak yung inooffer niya sa scene, kasama na rin yung fashion. It’s so nice whenever we see fans go ‘Oh, they’re wearing the same things we do.’ I think ‘yun yung influence ng fashion when it comes to collaborating sa mga ganitong brands.”

Meanwhile, Alfea highlighted the integral role of fashion in the “Pa-Pa-Pa-Palaban” music video, saying, “Actually, makikita sa MV na sobrang dami naming outfits na pinakita — iba-iba, merong Filipiniana […] merong leather looks. Very inclusive para sa lahat.”

The trio has always been truthful in telling their story. Jaz added that their latest single reflects their growth alongside their listeners, with their music maturing as well.

Additionally, they shared that “Pa-Pa-Pa-Palaban” is just the tip of the iceberg. They’re currently working hard and looking into discography. What sets this new era apart is their “renaissance” or rebirth phase, highlighting that they have strived to overcome the challenges that came their way. With brands like H&M paving the way, the trio were grateful that they were able to reach out to more people in bridging the worlds of fashion and music.

Ending the night of celebration, G22 treated the Bullet fandom and everyone who entered the store to a fiery performance, featuring their latest single, “Pa-Pa-Pa-Palaban.” The first 50 fans also had the chance to get up close and personal with AJ, Jaz, and Alfea during an exclusive meet-and-greet.