BLACKPINK’s JENNIE Launches ‘Ruby Collection’ With Discord

In an unexpected collaboration with Discord, JENNIE takes The Ruby Experience to a whole new level just in time for Valentine’s Day.

On Tuesday, Discord announced that the JENNIE Ruby collection is now available exclusively in the Discord shop. The announcement came with the caption, “JENNIE on the stage, JENNIE in your heart, JENNIE in your discord profile – the holy trinity for stans.”

The collection includes the Ruby Photo Card Profile Effect and the Ruby Hearts Decoration. You can also purchase them in a bundle here.

Aside from BLACKPINK’s much-awaited comeback and world tour, JENNIE is gearing up for her upcoming solo debut album RUBY. Under her record label Odd Atelier and Columbia Records, the album will feature renowned artists such as Dua Lipa, Dominic Fike, Childish Gambino, Doechii, Kali Uchis, and FKJ.

Feel The Ruby Experience on Discord and about and join the official server here.

As we wait for the release of RUBY on March 7, check out “Love Hangover,” JENNIE’s recent collaboration with Dominic Fike, here:

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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