BLACKPINK’s JISOO, ATEEZ, And PLAVE Light Up Billboard Korea’s Fashion And Music Show

The RUNWAY TO SEOUL FASHION+MUSIC SHOW, co-hosted by Billboard Korea and the Seoul Business Agency (SBA), kicked off a fresh wave of fashion and music in Seoul at the DDP Showroom in Dongdaemun Design Plaza.

The exhibition, free and open to the public from June 26 to July 20, 2025, runs daily from 10:00 AM to 7:00 PM. showcased visual installations featuring BLACKPINK’s JISOO, ATEEZ, and virtual boy band PLAVE.

To celebrate the synergy between K-pop and Seoul-based fashion brands, Billboard Korea hosted a listening party on opening day, June 25. The event featured performances by hip-hop group Homies, rapper-songwriter Coogie, rapper-singer BIG Naughty, and 2PM‘s Jang Wooyoung, each delivering dynamic sets that blended hip-hop, R&B, and pop.

The evening also featured club-style DJ sets from some of Korea’s top DJs — FIXL, Daywalker, and Jin Rico.

But the heart of the exhibition are immersive physical installations that bring Billboard Artist magazine covers to life.

JISOO, ATEEZ, and PLAVE, who have been featured on special editions of Billboard Korea, are reimagined through contemporary art, lighting, and spatial design. The installations offer a multi-sensory, immersive experience that allows visitors to engage with the aesthetic and storytelling unique to each artist.

JISOO’s Zone channels the elegance and quiet intensity of her Billboard Artist Book cover, brought to life through sculptural forms and a sensory atmosphere. Published last February, the Artist Book featured a collection of editorial photos, interviews, and essays that explore her evolution as a solo artist beyond her role in a girl group.

Meanwhile, ATEEZ’s Zone transforms the group’s storyline with symbolic objects and layered video projections, drawing from their Billboard Artist Edition visuals and immersing visitors in their narrative universe.

Additionally, PLAVE‘s Zone combines digital aesthetics with tangible elements to blur the line between virtual and real, showcasing the futuristic identity of the virtual boy band and its members: Yejun, Noah, Bamby, Eunho, and Hamin.

In addition to the artist zones, the exhibition features 11 domestic fashion labels known for collaborating with K-pop artists: Duckdive, Mina Chung, Valoren, BSRABBIT, Bufotox, Arts de Base, ERR BY ERRORIST, Wooneykim, Jiminlee, Fengshui, and F8KECHEMICALCLUB.

First held in 2023, RUNWAY TO SEOUL is a cultural festival and fashion event series that showcases the fusion of Korean fashion, K-pop, and technology, and highlighting the vibrant lifestyle of Seoul. It showcases Seoul-based fashion brands and K-pop artists and includes various activities such as fashion shows, musical performances, and interactive experiences.

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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