With summer in full swing, it’s the perfect time to upgrade your Bluetooth speakers, whether you’re heading out on a road trip or relaxing by the beach. Apple‘s Beats debuts the new Pill colorways in Navy Blue and Blush Pink, with a campaign led by WNBA star Angel Reese and former Formula One (F1) driver Daniel Ricciardo.
BLUSH PINK BEATS PILL: Courtesy of Beats
NAVY BLUE BEATS PILL: Courtesy of Beats
This best-selling speaker from Beats features a pill-shaped design and a battery life that lasts up to 24 hours. You can charge your other gadgets and devices by connecting them to the speaker with a USB cable. Additionally, it is water- and dust-resistant, and provides great durability.
The new colors are priced at USD 149.99, or roughly PHP 8,425, excluding tax. In the US, the Navy Blue will be sold exclusively at Walmart, while the Blush Pink will be sold exclusively at Target.
It has yet to be announced when they will arrive in the Philippines; however, the Matte Black, Statement Red, and Champagne Gold are currently available for purchase.
The campaign features short 15-second commercials that showcase the sports stars as “pill people” characters. One of them features Reese as a blush-pink pill character, declaring she’s on a mission to be “the greatest pill of all time.”
Meanwhile, Ricciardo, as a navy-blue-colored pill, stands on a podium and mimics popping a bottle of champagne. He later asks for a “shoey,” which is a festive tradition where a driver or team member drinks champagne or beer from a shoe or racing boot.