aespa are expanding their presence in the gaming world with the launch of the first-ever fashion stage fan event on Roblox, inspired by their new mini-album Rich Man. The event, which launched today at 6:50 AM (PH Time), runs from September 12 to 14.
The K-pop powerhouse has partnered with digital fashion house Blueberry to introduce The Blueberry Stage, a new hub for fashion and music inside Roblox.
The stage debuts alongside Blueberry’s latest collection, featuring a live show starring aespa and four exclusive digital looks inspired by Rich Man.
The runway event also highlights limited UGC collections from BLUEBERRY, SYAA, DIONCELLA, and AEMATTHEW. Players can perform DJ sets, dance to aespa’s latest tracks, and connect with fellow MYs (members of aespa’s fandom) throughout the event.
To join the event, players must join The Block experience on Roblox, where free, limited UGC items and unlockable rewards will be available during the collaboration.
Blueberry, now Roblox’s leading digital fashion partner, continues to expand its role in blending style and entertainment by teaming up with world-class artists like aespa and pioneering designer partnerships.
Last month, Lady Gaga joined Dress to Impress, Roblox’s multiplayer dress-up game, for an in-game collaboration that introduced the world of Mayhem and challenged players to design inspired outfits and compete in themed challenges.
aespa released their six-track mini-album on September 5, featuring the lead single of the same name. It marked their first release with Capitol Music Group, through a partnership established with SM Entertainment.