Culture shifts can start onstage. While the world finally warms up to the thought of makeup on men, the music industry has long been two steps ahead — think David Bowie’s red-and-blue Ziggy Stardust bolt, or Billie Joe Armstrong’s signature black eyeliner. Evidently, cosmetics have always been part of the nonconformist artist’s uniform: theatrical, defiant, and a symbol of unrelenting self-expression.
For OPM hitmakers Cup of Joe, that same spirit lives on. The band, whose track “Multo” has held on to No. 1 on the Billboard Philippines’ Hot 100 for 10 weeks straight, is known for complementing their heartfelt music with an offbeat wardrobe and fearless makeup looks, inspiring Filipinos to experiment with how they present themselves. In particular, members Gian Bernardino and Rapha Ridao (together known as ‘GiRaph’) use makeup as a form of creative agency, whether it’s through dressing up as Chappell Roan, signature white foundation and all, or casually posting “Eyeshadow makes me feel badass.”
Gen Z, unapologetically Filipino, and unafraid to take risks in the name of individuality — visionaries like Gian and Rapha are part of a new wave of OPM artists pushing past outdated norms. And for them, that means wearing makeup from brands equally as bold and boundary-pushing — like Careline, whose locally-made products go hand in hand with the rebellious eclecticism of the local music scene.
Careline: Gender- and Genre-bending
Whether on the stage, under the sun, or in a crowd, it’s a challenge to stay fresh and sweat-free in the Philippines. But with Careline’s Oil Control Face Powder, this easily becomes a reality. Infused with Vitamin E that keeps skin hydrated, it boasts a natural, photo-ready finish that looks good under any light and in any situation. It also has a lightweight formula that ensures maximum comfort for round-the-clock wear. Here, freshness isn’t a choice, but a given — because every Filipino, no matter how they identify, dress, or express, deserves to feel good in their skin all day long.
And since makeup knows no rules, it comes in four inclusive shades: Natural (Gian’s pick), Tan (Rapha’s pick), Honey, and Chestnut.
Ready to Blur Boundaries?
The Careline Oil Control Face Powder is available for Php 150, both online and in stores nationwide.
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