On August 15, 2025, SMX Aura was awash in fragrance, florals, and fandom as BINI headlined Haba-Habango Day in partnership with Surf. The event welcomed hundreds of Blooms to an afternoon designed to engage the senses, combining live performances with the brand’s signature floral freshness.
From the pink carpet reception to the interactive segments and exclusive fan encounters, the program highlighted the synergy between BINI’s dynamic presence and Surf’s brand essence. What began as a fan meet evolved into a multi-sensory celebration of the community built by the Nation’s Girl Group.
A Floral Welcome
The experience began the moment attendees arrived. Registration opened into the Surf Fabcon Flowerful Tunnel, an installation designed to immerse fans in the brand’s signature fragrance. The atmosphere shifted into celebration as Blooms took photos at a dedicated wall featuring Surf props and BINI cutouts, while co-branded fan banners added to the concert-like setting. The energy peaked early with a Random Play Dance Challenge, where fans showed off their moves to BINI’s hits alongside the familiar Surf jingle.
BINI Takes the Stage
The countdown closed and the venue erupted as Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Sheena, and Stacey opened with a high-energy performance of “I Feel Good.” Their outfits and commanding presence set the tone for the program. After the performance, the group shifted to a sit-down segment, offering behind-the-scenes stories from their recent projects while tying in their experiences with Surf.
The exchange underscored the collaboration’s authenticity, bridging their music with the brand. A Blooms Q&A followed, giving selected fans the chance to ask questions and creating a more personal connection between the group and their audience.
Bringing Blooms Into the Show
The program placed fan interaction at its core. Closing the interactive segment was the Music Video Challenge, which divided the audience into Team FLOWERFUL and Team HABA-HABANGO. Guided by the members, each group staged a short branded performance, making fans active participants in the experience.
A Finale to Remember
For the grand finale, BINI closed with a show-stopping performance of their hit, “Shagidi,” turning the function room into a dance floor. The energy reached its peak as Blooms sang and danced along, waving lightsticks and banners in unison. The set was followed by a much-anticipated photo opportunity, where fans captured the moment through group and batch photos with the members.
As the program drew to a close, attendees received Surf x BINI freebies—Fabcon products, exclusive photocards, a labubango keychain crafted in the shape—and scent—of Surf FabCon packs, and sticker packs—all neatly packed in a pink tote bag that served as a fragrant reminder of the day.
Beyond the performances and giveaways, Haba-Habango Day highlighted the importance of fan-centered events. By creating spaces outside concerts and social media, gatherings like these allow Blooms to deepen their connection with BINI and with one another, strengthening the community that continues to propel the Nation’s Girl Group forward.