Whether she’s on stage commanding a crowd or at home cherishing moments with her family, Sarah Geronimo makes every second count. For someone constantly in motion — whether she’s rehearsing, performing, or simply living — capturing life’s highlights as they happen is more than a necessity. And for those who’ve ever wondered how the country’s Popstar Royalty preserves her memories as crystal-clear as her vocals, the answer may lie in the palm of her hand.

This April, TECNO officially introduced the CAMON 40 Series — its most advanced AI-powered smartphone line to date — with Sarah Geronimo front and center as its ambassador. Launched at a high-profile event in Manila, the flagship CAMON 40 Series is poised to redefine mobile photography with its groundbreaking FlashSnap technology and sophisticated AI features. Designed to match fast-paced lifestyles, the CAMON 40 Series marks a significant leap forward in imaging.

Bringing FlashSnap to the Forefront

At the heart of the CAMON 40 Series is the One-Tap FlashSnap, TECNO’s cutting-edge AI snapshot mode that captures precise moments in motion with incredible clarity. Whether it’s a blink-and-you-miss-it dance move or a fleeting smile, FlashSnap ensures no detail is lost. The BestMoment AI algorithm intelligently analyzes motion and selects the best frames in real time, offering a photography experience that keeps pace with its user.

Sarah Geronimo, sharing her own experience during the launch, praised the camera’s capabilities: “I love the TECNO CAMON 40 Series because I can now take tons of photos of my fur baby. We share fun times playing, running around and hugging,” she said. “Our team also can’t wait to take FlashSnaps during my performance. We can share more photos with my followers. I can share more perfect moments with them,” she added.

Flagship Features Built for Life in Motion

The CAMON 40 Series includes three models — CAMON 40, CAMON 40 Pro 5G, and the CAMON 40 Premier 5G — each equipped with innovative AI imaging systems and enhanced durability. The CAMON 40 Premier 5G is particularly notable, featuring a 50MP Sony LYT-701 Ultra Night Camera that collects 56.25% more light and captures rapid action 2,600 times faster than the blink of an eye.

Users can also expect premium imaging with a 50MP Periscope Telephoto Camera, 50MP Ultra-Wide Camera, and a 50MP Auto Focus Front Camera, all capable of shooting 4K 60fps Ultra Night Video. Meanwhile, the CAMON 40 Pro 5G earned an impressive DXOMARK score of 138, ranking No. 1 globally under the $600 price range and earning the Smart Choice Label for 2025.

AI That Works for You

The CAMON 40 Series goes beyond photography, evolving into a fully equipped AI-powered companion. Powered by MediaTek’s Dimensity 8350 Ultimate AI Processor, the Premier 5G model offers a 330% boost in AI performance. It features smart call tools like real-time translation and automated summaries, as well as creative enhancements such as AI Image Extender, Universal Tone portrait correction, and the upgraded AI Eraser 2.0 — all built for convenience, creativity, and inclusivity.

This series also introduces TECNO’s Ella AI Assistant. With intuitive functions like One-Tap Screen Query and smart scheduling, it brings together daily task management and intelligent navigation in a seamless experience.

Elegance in Every Frame, Power in Every Detail

Beyond its technological strengths, the CAMON 40 Series is built for resilience. The CAMON 40 Premier 5G and CAMON 40 Pro 5G boast IP68 and IP69 water and dust resistance, along with Corning® Gorilla® Glass 7i and TÜV Rheinland’s 72-month anti-aging certification. From extreme environments to daily use, this series is engineered to last.

Design-wise, the CAMON 40 Series carries forward the iconic CAMON side-axis design, now upgraded with a refined Swan-neck Curve and Space Ring camera layout. It offers both durability and elegance, available in standout finishes like lake green, glacier white, and galaxy black.

Your First Look at Pricing and Perks

Starting April 24, the CAMON 40 Series will be available via Shopee, Lazada, TikTok, and retail stores, with prices ranging from PhP9,999 to PhP21,999. Early buyers can enjoy exclusive gift sets — including Bluetooth speakers and power banks — during first-sale periods and pre-orders.

CAMON 40 Pro 5G units are priced at PhP12,999 (12+256) and PhP10,999 (8+256) during their initial online sales. Offline pre-orders, available until May 10, offer additional discounts and rewards through TECNO’s T-Spot platform.