Discover More of OPM’s Diverse Sounds With IQOS at the Filipino Music Awards 2026
From the Genre Awards stage to the event floor, IQOS took part in a night recognizing the songs shaping the Filipino music scene.
The Filipino Music Awards 2026 brought together artists from across the OPMOPMShort for Original Pilipino Music, the body of songs created by Filipino artists, spanning genres from ballads and rock to hip-hop and pop. OPM expresses Filipino identity and heritage, andGo to OPM Glossary scene for a night recognizing the music reaching Filipino listeners today. Held on October 6 at the SM Mall of Asia Arena in Pasay City, the second edition of the awards honored achievements across genres and generations, reflecting the range of sounds shaping the local music scene.
IQOS took part in this year’s event to support the Genre Awards, alongside an on-site booth for attendees. Its involvement placed the brand within a night that recognized talent across different musical styles, offering another way for audiences to engage with the FMA experience.
Recognizing the Sounds of OPM
The Genre Awards highlighted recordings across pop, alternative, hip-hop, rock, folk, and R&B, bringing attention to the artists and songs making their mark in each category.
VVINK, DJ Love, and Pio Balbuena won Pop Song of the Year for the budots-inflected track “Baduy,” while IV OF SPADES took home Alternative Song of the Year for “Kabisado.” Skusta Clee and Flow G won Hip-HopHip-HopA cultural movement and music genre that began in the Bronx in the 1970s, built on rapping, DJing, beatmaking, and sampling. Hip-hop has a strong Filipino scene, with artists writingGo to Hip-Hop Glossary Song of the Year for “Since Day One,” which also earned the Grand Award for Song of the Year.
Typecast received Rock Song of the Year for “What Would It Take (For You To Realize The True Evil In This World?),” while Ben&Ben won Folk Song of the Year for “Lifetime (Reimagined).” In a historic tie, both Denise Julia’s “LOVE AGAIN” and Alamat’s “Sinigang” were recognized in the R&B category.
Spanning distinct styles and audiences, the winning tracks offered a glimpse into the music being made across OPM. IQOS’s role in presenting the Genre Awards brought the brand into a part of the ceremony dedicated to recognizing these different musical expressions.
A Shared Space for Music and Discovery
Beyond the ceremony, IQOS’ presence at the Filipino Music Awards extended to its on-site booth, giving attendees another point of engagement to learn about IQOS as a product and its role in giving adult Filipino users a better tobacco experience. IQOS is known for not burning real tobacco thus giving a clean tobacco satisfaction of no smoke smell, no ash, and no cigarette smoke. IQOS continuously innovates its portfolio to provide better alternatives for adult smokers the same way it supports the advancement of OPMOPMShort for Original Pilipino Music, the body of songs created by Filipino artists, spanning genres from ballads and rock to hip-hop and pop. OPM expresses Filipino identity and heritage, andGo to OPM Glossary in Filipino Music Awards.
Brand presence at music events can help bring audiences, artists, and the wider industry together around a shared appreciation for the work being celebrated. At the Filipino Music Awards, the focus remained on the music itself, from established acts with years of influence to artists continuing to shape the next chapter of OPMOPMShort for Original Pilipino Music, the body of songs created by Filipino artists, spanning genres from ballads and rock to hip-hop and pop. OPM expresses Filipino identity and heritage, andGo to OPM Glossary.
As the Filipino Music Awards enters its second year, its recognition of music across genres underscores the importance of giving Filipino artists and their work a platform. IQOS’ participation in the 2026 ceremony added to an evening dedicated to the breadth and continued development of the country’s musical community.
Explore the full list of winners of the Filipino Music Awards 2026 and discover the songs and artists shaping OPMOPMShort for Original Pilipino Music, the body of songs created by Filipino artists, spanning genres from ballads and rock to hip-hop and pop. OPM expresses Filipino identity and heritage, andGo to OPM Glossary today.