Apple Music Introduces New Brand Identity
The fresh new look is centered around the idea of being “made by sound.”
Courtesy of Apple Music
Courtesy of Apple Music
Apple Music is getting a makeover with a new brand identity, featuring a new logo mnemonic and a revamped visual language built around the idea of being “made by sound.”
More than just a rebrand, the new visual identity reflects Apple Music’s ambition to “create the perfect sound wave.” The platform partnered with renowned British music producerProducerThe person who guides the creative and technical process of making a recording, shaping its sound, arrangement, and overall quality. Producers can write, compose, engineer, and direct performances, and aGo to Producer Glossary Fred again… and his collaborator, NEST Acoustics, to create the new audio mnemonic.
The redesigned logo brings forth Apple Music’s core values while retaining the brand’s distinctive Apple aesthetic. The new wordmark pairs the familiar Apple symbol with a custom version of Apple’s SF Pro typeface, while also incorporating Apple’s Liquid Glass design language.
Apple Music first teased the new wordmark late last month as part of the promotional campaign for Apple Music Hall, its new live music venue in London.
Accompanying the rebrand is a film documenting the creative journey from the original composition to the finished mnemonic, as Apple Music enters a new era.
Watch the companion film below:
Frequently Asked Questions
A new logo mnemonic and visual language centered on the concept of being “made by sound.”
Producer Fred again.. and his collaborator NEST Acoustics co-created the new audio mnemonic with Apple Music.
A custom SF Pro wordmark paired with the Apple symbol, using Apple’s Liquid Glass design language.
It was teased late last month, tied to the Apple Music Hall venue launch in London.
Yes, a companion film traces the mnemonic’s creation from original composition to finished sound identity.
