KATSEYE Team Up With Hershey’s For New Creme Bars Campaign
The new campaignputs a twist on the global girl group’s viral “Pinky Up” gesture.
KATSEYE: Courtesy of Hershey’s
KATSEYE: Courtesy of Hershey’s
KATSEYE join forces with Hershey’s for a brand new campaign that highlights the launch of Hershey’s Creme Bars.
The new chocolate bar arrives in Salted Caramel and Affogato flavors. This is made with smooth milk chocolate and rich creme fillings. The campaign leans on the global girl group’s viral “Pinky Up” gesture but with an added Hershey’s twist.
The campaign focuses on the discovery of the exciting flavors and encouraging everyone to experience something new and celebrate with friends, along with the group.
Building on the brand’s “Hershey’s. It’s Your Happy Place” platform, the Hershey’s Creme Bars offer a fresh flavor experience for moments shared and celebrated by this generation, who have a knack for on-the-go treats.
“We’ve teamed up with Hershey’s to always find joy in the little moments, whether we’re traveling, rehearsing, or spending time together,” the group shares. “We love that Hershey’s Creme Bars make those moments feel a little more fun. The partnership felt natural because it’s about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself.”
“This Hershey’s Creme Bar launch is more than introducing a new chocolate bar. It’s about celebrating the small choices that help people express themselves and create moments of happiness throughout their day,” Katrina Vatter, Senior Brand Manager, The Hershey Company, shares.
“From the trend-forward flavors to our partnership with KATSEYE, Hershey’s Creme Bars were designed to inspire discovery, self-expression, and shareable moments that feel uniquely your own,” she adds.
Watch the KATSEYE x Hershey’s “PINKY UP” music video below:
Frequently Asked Questions
KATSEYE fronts a new Hershey’s campaign for Hershey’s Creme Bars, incorporating the group’s viral “Pinky Up” gesture with a Hershey’s twist.
Hershey’s Creme Bars come in Salted Caramel and Affogato flavors, combining smooth milk chocolate with rich creme fillings.
The campaign builds on Hershey’s “It’s Your Happy Place” platform, centering on flavor discovery and celebrating everyday moments with friends.
KATSEYE and Hershey’s released a music video for “PINKY UP,” tied to the Creme Bars campaign and the group’s signature gesture.
Senior Brand Manager Katrina Vatter says Hershey’s Creme Bars were designed to inspire discovery, self-expression, and shareable everyday moments.
