BTS’ V Named New Champion Global Brand Ambassador
The sportswear brand’s latest campaign takes inspiration from the K-pop superstar’s love for jazz, vintage style, and slow living.
BTS’ V: Courtesy of Champion
BTS’ V: Courtesy of Champion
V of BTS is named the newest global brand ambassador for Champion.
The K-pop superstar leads the “Spoken Like a True Champion” campaign, which introduces Meet the Moment — “a story about embracing opportunity with confidence, authenticity, and quiet determination,” according to the American sportswear and lifestyle brand.
Going beyond its focus mainly on athletic performance, the campaign puts creativity, individuality, and confidence into the spotlight — inspired by V’s appreciation for jazz, vintage aesthetics, and slow living.
Additionally, it offers a different side of the BTS member while also showcasing timeless Champion apparel designed for self-expression and everyday moments.
“Greatness is both innate and earned. A history of wins that began with a winning spirit — and the determination to keep showing up. But unspoken greatness is what sets true champions apart from the rest. It is an energy that needs no audience or explanation. An authenticity that can’t be replicated. A legacy that speaks for itself,” according to Champion on their website.
Aside from V, the list of global ambassadors for the campaign includes various personalities across different fields such as NBA star Kyle Kuzma, singer Danna Paola, musical DJ duo SOFI TUKKER, Olympic champion swimmer Bella Sims, Olympic field hockey champion Megan Keller, model and former footballer Romeo Beckham, and actor Jaalen Best.
The campaign is now available in Champion stores across the Philippines.
Frequently Asked Questions
BTS member V is Champion’s newest global brand ambassador, fronting the “Spoken Like a True Champion” campaign and its Meet the Moment story.
The campaign spotlights creativity, individuality, and confidence over pure athletic performance, drawing on V’s love of jazz, vintage style, and slow living.
Ambassadors include Kyle Kuzma, Danna Paola, SOFI TUKKER, Bella Sims, Megan Keller, Romeo Beckham, and Jaalen Best, alongside V.
Yes, the “Spoken Like a True Champion” campaign featuring V is now available in Champion stores across the Philippines.
V’s campaign shifts Champion’s usual athletic focus toward self-expression, highlighting his personal style and interests rather than sports performance alone.
