Yellow Cab Pizza Hits the High Note With 25th Anniversary Celebration
As part of the beloved pizza brand’s silver anniversary celebration, it opened a new flagship store and awarded four brand-new Vespa scooters to its Yellow Pass VIP members.
By Ralph Regis
Courtesy of Yellow Cab Pizza
Courtesy of Yellow Cab Pizza
Yellow Cab Pizza marks its 25th anniversary by giving back to the customers who have supported the brand through the years.
As part of its milestone celebration, the pizza chain awarded four brand-new Vespa scooters to lucky Yellow Pass VIP grand prize winners, a testament to its commitment to rewarding loyal customers through its membership program.
The anniversary celebration also coincides with the opening of Yellow Cab Pizza’s newest flagship store at Le Grand 3 in Eastwood, Quezon City. The new branch showcases the pizza chain’s elevated dining experience while continuing to serve the signature New York-style pizza that loyal customers have come to know and love.
Since opening its first store and launching its pizza journey along Makati Avenue in 2001, Yellow Cab Pizza has introduced authentic New York-style pizza to Filipino diners, eventually becoming one of the country’s most recognized and beloved pizza brands.
Over the years, Yellow Cab Pizza has continued to put a fresh spin on its offerings while staying true to its signature pizzas that have become crowd favorites.
Part of its exciting lineup are its Edge-to-Edge Pizzas®, bestselling Charlie Chan® Pasta, Dear Darla Pizza®, Hot Chix Wings, and the iconic New York’s Finest® Pizza.
To get into the rhythm of all things Yellow Cab Pizza, follow the brand on Facebook, Instagram, and TikTok.
Frequently Asked Questions
Yellow Cab Pizza opened its first store along Makati Avenue in 2001, introducing New York-style pizza to Filipino diners. The brand has since grown into one of the country’s most recognized pizza chains, marking its 25th anniversary in 2026.
Yellow Cab Pizza awarded four brand-new Vespa scooters to grand prize winners of its Yellow Pass VIP membership program as part of its 25th anniversary celebration, rewarding loyal customers who have supported the brand over the past two decades.
Yellow Cab Pizza’s newest flagship store opened at Le Grand 3 in Eastwood, Quezon City. The branch showcases an elevated dining experience while continuing to serve the chain’s signature New York-style pizza that loyal customers know well.
Yellow Cab Pizza’s signature lineup includes its Edge-to-Edge Pizzas, Charlie Chan Pasta, Dear Darla Pizza Wrap, Hot Chix Chicken, and New York’s Finest Pizza — offerings that have remained crowd favorites since the brand’s 2001 launch.
Yellow Pass VIP is Yellow Cab Pizza’s customer loyalty membership program. During the brand’s 25th anniversary celebration, Yellow Pass VIP members were eligible to win grand prizes, including four Vespa scooters, as a reward for their continued support.

Ralph Regis
Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.
He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.
In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.