NCT JAEMIN Teams Up With Lee Jeans For The Lee 101 Anniversary Collection
This campaign shines a spotlight on the timeless and iconic 101 collection. It is the perfect blend of heritage-inspired design and world-class fabrics, giving you that authentic vibe with the modern quality you actually want to wear.
NCT JAEMIN: Courtesy of Lee
NCT JAEMIN: Courtesy of Lee
Celebrating a major milestone, the iconic Lee 101 collection marks its 101st anniversary with a campaign built around authentic, candid moments that showcase various denim looks.
This exclusive line includes pieces such as the Rider Denim Jacket, Rider Fit Selvedge Denim Jeans, and three Graphic Basic Roundneck Tee designs featuring a 101 pocket graphic, a “Wear Lee 101” print, and a “Lee 101” logo design.
South Korean rapper, dancer, and singer NCT JAEMIN has always been a vital part of the modern K-pop landscape, standing out as a member of one of the best-selling groups in South Korea since 2016.
NCT JAEMIN: Courtesy of Lee Philippines
NCT JAEMIN: Courtesy of Lee Philippines
Embodying the brand’s belief that life’s most genuine moments unfold in denim, NCT JAEMIN is able to balance both charm and maturity. As an artist who values genuine connection and self-expression, he is a natural fit as the newest Asia Pacific Brand Ambassador for Lee Jeans, perfectly capturing the “The Best Stories Happen in Jeans” spirit.
This exciting partnership is especially meaningful in the Philippines, where fans have supported NCT JAEMIN throughout the years. The collaboration brings together global star NCT JAEMIN and Lee, a timeless and iconic denim brand long associated with style, authenticity, and self-expression.
Courtesy of Lee Philippines
Courtesy of Lee Philippines
Courtesy of Lee Philippines
It’s safe to say that jeans never go out of style. Even today, a new generation continues to embrace denim while expressing its unique identity and personal style. For today’s youth, life is about moving to their own rhythm, working hard, and bringing energy to everything they do.
Lee evolves with the times while staying true to its heritage, offering timeless denim that represents confidence, individuality, and self-expression. The brand empowers wearers to stand out from the crowd and own every stage they step onto.
Whether it’s heading to concerts, seeing favorite artists, or joining the excitement of music festivals and live performances, Lee is the perfect companion for the youth. Through the years, the brand has remained iconic and relevant across generations. Just as personal style reflects confidence and individuality, Lee continues to inspire people to express themselves authentically.
Since 1889, Lee has grown into one of the world’s most iconic denim brands, recognized for its commitment to quality, innovation, and craftsmanship. Among its landmark innovations are the world’s first zip-fly jeans — the 101, introduced in 1925 — the iconic hair-on-hide leather label, launched in 1936, and the signature Lazy “S” back pocket stitching, introduced in 1944.
Discover the collection through Lee’s online store, Shopee, and Lazada. Stay updated on the latest from Lee by following them on their socials on Facebook, Instagram, and TikTok.
Frequently Asked Questions
NCT JAEMIN is a member of NCT, NCT Dream, and NCT JNJM. He was appointed Lee Jeans’ Asia Pacific Brand Ambassador for embodying the brand’s belief that genuine moments unfold in denim, balancing charm and maturity with a personal value for authentic self-expression.
The Lee 101 Anniversary Collection marks the Lee 101’s 101st anniversary. It includes the Rider Denim Jacket, Rider Fit Selvedge Denim Jeans, and three Graphic Basic Roundneck Tees featuring a 101 pocket graphic, a “Wear Lee 101” print, and a “Lee 101” logo design.
The Lee 101 is the world’s first zip-fly jeans, invented by Lee in 1925. Part of the brand’s foundational heritage, it also introduced the iconic hair-on-hide leather label in 1936 and the Lazy “S” back pocket stitching in 1944.
“The Best Stories Happen in Jeans” is Lee Jeans’ campaign philosophy celebrating authentic, unscripted personal moments. The 101 Anniversary campaign builds on this spirit through candid denim looks, positioning the collection as a vehicle for confidence, individuality, and self-expression.
Lee has been producing denim since 1889, making it one of the world’s longest-running and most iconic denim brands. Over more than 135 years, it has focused on quality, innovation, and craftsmanship across its core product lines, including the Lee 101.
