ARMYs, get your wallets ready because BTS have revealed the official merch for their upcoming ARIRANG.
From March 20 to April 12, 2026, exclusive pop-up stores will open in Seoul, South Korea, at The Heritage in Shinsegae Department Store’s main branch and at HYBE’s headquarters, coinciding with the release of the K-pop powerhouse’s highly anticipated fifth studio album.
The merchandise will include hoodies, caps, physical versions of the album, collectibles, and other items featuring the global promotional campaign, “What is your love song?”
The question was launched ahead of the new era, with billboards, posters, and installations across major cities such as Seoul, London, and New York as part of the comeback campaign. ARMYs are invited to participate by sharing the song that remains in their hearts — one that brings back memories, offers comfort, reminds them of someone, or represents a cherished moment.
BTS collaborated with the National Museum Foundation of Korea for the merchandise collection, which integrates traditional Korean aesthetics with the album’s concept. They are produced together with MU:DS, the museum’s merchandise brand, with the aim of promoting Korean culture to the world.
For those planning to purchase from outside Korea, the merchandise, such as the official light stick, will be available on the Weverse Shop, with pre-orders starting on March 12 and general sales beginning on March 20.
ARIRANG releases on March 20 at 12:00 PM (PH Time).