Ford Philippines Closes 2025 At The Intersection Of Mobility, Music, And Community

Ford Philippines capped off 2025 with the Ford Island Conquest Year-End Sale, held from December 12 to 14 at the BGC Amphitheater in Taguig City. Presented in collaboration with Billboard Philippines, the first day of the event positioned music at the center of the experience, using live performances and shared listening as a way to connect vehicles, artists, and audiences in one open-air setting.

The launch night formally opened with welcoming remarks from Ford Philippines Managing Director Pedro Simoes, who highlighted the brand’s milestones for the year, including its continued momentum in the local market and its focus on deeper customer engagement. Throughout the program, attendees took part in contests and interactive activities, reinforcing the event’s emphasis on participation and community rather than a traditional showroom experience.

Across all three days, visitors were invited to test drive Ford’s latest vehicles on-site, with buyers able to save up to Php 120,000 on purchases made during the event. The setup allowed guests to explore the lineup at their own pace, moving between displays, test drive areas, and the main stage.

On display was a broad range of vehicles designed to meet different driving needs. The Ford Everest Titanium+ emphasized comfort and capability for families and long-distance driving, while the Ford Territory Titanium X catered to urban lifestyles with its modern design and technology-forward features. The Ford Mustang Mach-E stood out as the brand’s all-electric performance SUV, signaling Ford’s direction toward electrified mobility without losing its design DNA.

Pickup enthusiasts gravitated toward the Ford Ranger Raptor, built for high-performance off-road use, alongside the Ford Ranger Wildtrak, which balances durability with everyday comfort. Completing the lineup was the Ford Bronco Outer Banks, a model designed for outdoor exploration while remaining practical for daily driving.

Music, however, was the defining element of the opening night. Curated by Billboard Philippines, live performances by Rob Deniel and Lola Amour anchored the launch, reinforcing the shared belief between both brands that music is a powerful connector. In her opening remarks, Billboard Philippines Brand Manager Atari Academia framed the partnership as a meeting point between power and pop culture, highlighting Ford’s support of local talent and its role in creating platforms where artists and fans can come together to celebrate OPM.

Billboard Philippines’ editorial leaders Bret Jackson and Jason Caballa further contextualized the performances by spotlighting the artists’ chart achievements and cultural impact. Rob Deniel was recognized for his growing presence on the Billboard Philippines charts, while Lola Amour’s “Raining in Manila” was cited as a defining hit that resonated far beyond playlists. Their presence underscored Ford’s commitment to engaging with music that reflects contemporary Filipino listening habits.

The integration of live music into Ford Island Conquest drew from a long-standing relationship between driving and sound, one rooted in OPM history and personal listening rituals. For many Filipinos, music accompanies daily commutes and long drives alike, shaping how journeys are remembered and shared. By foregrounding live performance, Ford Philippines leaned into that reality in a way that felt immediate and audience-facing.

Throughout the weekend, the BGC Amphitheater saw steady foot traffic from families, professionals, and longtime Ford customers. The space encouraged movement and interaction, allowing guests to engage with vehicles, artists, and one another without rigid programming.

By the end of the event, Ford Island Conquest served as more than a year-end showcase. It became a statement of how Ford Philippines understands the role of music in Filipino culture and uses collaboration to strengthen its connection with the community. Through its partnership with Billboard Philippines, Ford closed 2025 by aligning mobility with sound, experience, and shared moments.