Dua Lipa has joined forces with NBC Sports to promote the 2026 Winter Olympics, set to take place in Milan and Cortina d’Ampezzo, Italy.
The new ad, set to Lipa’s song “Training Season,” features the singer, dressed in black fur, walking through Milan’s iconic Galleria Vittorio Emanuele II while offering glimpses of Team USA’s star athletes. These are alpine skiers Lindsey Vonn and Mikaela Shiffrin, figure skater Alysa Liu, and snowboarder Chloe Kim.
“Milan, such a cool place, and when the Winter Olympics arrive, it’ll get even cooler when these incredible women hit the world stage,” Lipa says. She describes Vonn as “fearless,” Liu as “graceful,” Shiffrin as “historic,” and Kim as “levitating,” later adding that these celebrated athletes will put on quite a show.
The XXV Olympic Winter Games opening ceremony is set to take place on February 6, 2026. In the U.S., NBC holds the broadcasting rights, and the event will also be livestreamed on their streaming service, Peacock.
Watch the near-one-minute ad below:
The British singer is set to conclude her Radical Optimism Tour with three final shows at Estadio GNP Seguros in Mexico City, Mexico. She previously performed a sold-out show in the Philippines at the Philippine Arena on November 13, 2024, which was the second stop of the tour following the opening two nights in Singapore.
