To celebrate the 30th anniversary of the beloved ’90s teen comedy cult classic, Clueless, iconic fashion doll brands Barbie and Bratz are launching their own respective doll collections.
Mattel is partnering with Paramount Pictures to release new Barbie dolls of Cher Horowitz and Dionne Davenport, as portrayed by Alicia Silverstone and Stacey Dash in the film.
CHER: Courtesy of Mattel
DIONNE: Courtesy of Mattel
Cher wears her iconic yellow plaid outfit: a blazer paired with a white crew-neck tee, a yellow sweater vest, and a matching yellow plaid skirt. Accessories include her mini backpack, knee-high socks, heels, and a classic ’90s flip phone.
Dionne, on the other hand, wears her iconic black-and-white plaid ensemble: a black blazer over a white crewneck and red sweater vest, paired with a matching black skirt. Her accessories include knee-high socks, heels, a whimsical “Dr. Seuss” hat, chunky gold earrings, and a nose ring.
Priced at USD 60 each (approximately PHP 3,500), these dolls are now available for preorder, with shipping expected around September 26.
In addition to the dolls, Mattel will launch a Clueless-themed UNO deck, a Polly Pocket compact set, a Little People Collector figure set, and Cher and Dionne outfits for American Girl dolls.
Meanwhile, MGA Entertainment is joining the celebration with the launch of new Bratz dolls inspired by Cher, Dionne, and Amber Mariens, portrayed by Elisa Donovan.
CHER: Courtesy of Bratz
Just like her Barbie counterpart, Cher comes dressed in her iconic yellow plaid outfit, along with an interchangeable look: the red party dress paired with a feather-trimmed jacquard jacket and toe pumps.
Accessories include her signature faux-fur backpack, a pen, a flip phone, a ’90s-style pager, a driver’s permit sticker, a doll stand, a mannequin display, and a VHS-style certificate of authenticity.
DIONNE: Courtesy of Bratz
AMBER: Courtesy of Bratz
For Dionne, her classic black-and-white plaid outfit is complemented by a gym-class ensemble featuring a black blouse and bandana. She also comes with unique accessories like her chunky wedge sneakers, while the rest mirror Cher’s set, including her tech gadgets, display items, and certificate of authenticity.
Lastly, Amber arrives in a sailor-inspired red blazer, striped turtleneck, and matching red pants. Her secondary look is a red baby-doll mini dress. She includes two pairs of heels, a sailor-style hat, a red purse, and the same accessory set featured with Cher and Dionne.
Cher will be available starting July 17, followed by Amber on July 24 and Dionne on July 31. Each doll is priced at PHP 5,300.
Loosely based on Jane Austen’s Emma, Amy Heckerling’s Clueless is known for its sharp humor, iconic characters, and stylish ’90s aesthetic, all of which have made it a lasting cult classic still celebrated today.