In a music scene that’s constantly evolving, there’s one genre that continues to stand the test of time, setting viral trends, taking over charts, and capturing the country by storm — hip-hop.
In recent years, Pinoy hip-hop has dominated music charts like never before, with the genre consistently ranking as one of the most-streamed across the country. In fact, hip-hop has steadily outpaced other genres, with artists like Hev Abi, O SIDE MAFIA, and Illest Morena ending 2024 with some of the most-streamed songs in the country. Even today, homegrown hip-hop acts take over the top 10 of the Top Philippine Songs chart week after week. Social media, particularly TikTok, continues to fuel this explosion, with countless viral challenges tied to local rap hits, further solidifying the genre’s influence.
Beyond just being a genre, it’s a cultural force that not only shapes the local music scene but also reflects the stories of Filipinos all across the country. From the urban hustle of Metro Manila to the rural landscapes of provinces, hip-hop resonates with our everyday experiences. It’s an art form that carries the unfiltered truths of personal struggles, triumphs, and aspirations. It’s rallied a community greater than any genre can and has before because, in all its diverse sounds and lyrical forms, hip-hop has become a platform for everyone.
In short, there’s no genre that’s moving the country like Pinoy hip-hop is.
With that, Billboard Philippines proudly presents Pinoy Hip-Hop Mixtape 2025, a celebration of a dynamic genre that’s ready to take over the world. Together, with Pinoy hip-hop’s rising acts that are re-shaping the scene and its game-changing artists who have paved the way, we’re recognizing the power, evolution, and unshakable influence of Pinoy hip-hop.
Throughout July, across multiple platforms and alongside some of its most notable names, we’re honoring a genre that’s continued to reinvent itself, define trends, and bring to light unspoken stories. With the entire world watching, Pinoy Hip-Hop Mixtape 2025 is set to prove that there’s no genre more capable of taking over the global stage than Pinoy hip-hop.
Stay tuned for more details on Billboard Philippines’ Pinoy Hip-Hop Mixtape 2025.