As we race through 2025, it’s clear that artists are pushing visual creativity to bold new heights. From cinematic storytelling to enticing choreography, this year’s standout music videos are as diverse and daring as the music itself.
Whether it’s mesmerizing choreo-packed spectacles by your chart-breaking pop groups or heartfelt short films from your favorite indie bands, this year has been filled with music videos that you can’t help but watch on repeat. Some made us dance, others made us cry — a few even had the internet buzzing for days.
As we continue recounting our favorite releases of the year so far, it’s time to revisit some of the most memorable music videos 2025 has to offer. So, without further ado, here are Billboard Philippines’ picks for the best music videos of the year so far.
“Multo” – Cup Of Joe
Those who can’t help but relive the past in painful fragments can’t help but feel the music video of Cup of Joe’s “Multo” on another level. Featuring star-studded couple, Elijah Canlas and Miles Ocampo, the visualizer captures the heart-wrenching themes behind the chart-topping anthem.
It’s a mastery of light and editing that we can feel the flickers and whirlwinds of emotion at every second as Miles struggles with fighting to move on amidst bittersweet memories. Plays on warm and cold color grading capture the longing to go back in time, before things changed. — Rome Saenz, Regional Music Writer
“Crazy For You“ – Regine Velasquez-Alcasid
Regine Velasquez-Alcasid’s reimagined version of Madonna’s love song classic “Crazy For You” plays out like what you’d hear as a teleserye theme song, and it’s fitting to feature one of today’s hottest love teams, JM Ibarra and Fyang Smith, known to fans as JMFyang. Although the love team may not be everyone’s cup of tea, there’s no denying that they have a very supportive fanbase.
On top of this powerhouse collaboration is Asia’s Songbird getting to showcase her impeccable vocals as she sings by the shore. We catch glimpses of the loveteam serving all the kilig feels to their fans, portraying a romance between JM as a human and Fyang as a mermaid, evoking vibes of The Little Mermaid, or something like Dyesebel. As the music video progresses, it reveals a deeper layer of storytelling. What first appears to be a fairytale romance transforms into a poignant reflection on a love that once was, one that stands the test of time. — Ralph Regis, Lifestyle and Culture Writer
“GBAD” – Jackson Wang
You know those instances when you’re sleeping and your dreams just keep constantly changing into the most random of things? That’s what Jackson Wang’s music video for “GBAD” captures.
A colorful small town. A Teletubbies-inspired sun. A bank robbery. You-need-to-see-it-to-get-it superpowers. A man-octopus (or an octopus-man?). Take all of that and include Jackson Wang with dark, haunting makeup, then you get a music video that is so unserious that it’s seriously funny.
Jackson Wang has always creatively embraced the unconventional in a lot of what he does and this music video is no different. It is weird and wacky and unapologetically embraces those qualities completely, resulting in a video that humorously feels straight out of a fever dream’s fever dream. — Mayks Go, Writer and Photographer
“Don’t Say You Love Me“ – Jin
BTS’ Jin has undoubtedly put in all the stops for the visualizer of his single, “Don’t Say You Love Me.” Unlike your usual music video, this quietly devastating short film proves his growth as both vocalist and actor. Set against cinematic backdrops across Singapore, this visualizer unfolds like a K-drama — subdued yet emotionally charged, spotlighting Jin and Shin Se‑kyung in moments of haunting tension.
There are a plethora of emotions that you could feel upon watching this, as each frame and scenario tells a story of its own. Despite being primarily a vocalist, Jin’s acting performance is especially noteworthy, given that his understated yet aching expressions and even his admitted onscreen “awkwardness” translate into a genuine sense of vulnerability that’s impossible to resonate with. Undoubtedly, it further immerses you into the world that he’s conjured up through his song — making it a standout video of this year. — Gab Saulog, Lead Writer
“Too Bad” – G-Dragon, Anderson .Paak
G‑Dragon’s “Too Bad” MV bursts with infectious energy and playful chaos, marking a distinct shift from the brooding tone of the music video he had released in tandem for “DRAMA.” Shot as a vibrant party-scene spectacle, it revels in colorful sets, eccentric fashion (as to be expected from Jiyong), and kinetic edits — instant proof that G‑Dragon is reclaiming his throne as K‑pop’s creative powerhouse.
Visually, the video racks up moments of an almost flirtatious charm and surprise. A standout is aespa’s Karina, whose cameo in dancing with G‑Dragon under the night lights injects unexpected chemistry that earned waves of buzz online. Add to that cameos from famous dancer and notorious VIP, Bada Lee and the former YGX crew, and the MV feels like a joyful celebration of friendship, family, and fun. — Rome Saenz
“Last Dance with Mary Jane“ – Snoop Dogg
Snoop Dogg becomes vulnerable in the music video for “Last Dance with Mary Jane,” from his album Missionary. Directed by Dave Meyers, the rapper reflects on his life of smoking weed. It’s the part in a film where the main character’s life suddenly flashes back and in Snoop’s case, all the way back. The music video is an immersive psychedelic trip that blends realistic images with AI-enhanced animation, which can be up for debate. It even features a likeness of Tupac, who was a big part in Snoop’s early career. Even with AI acting as a tool for storytelling, Snoop’s story is still highlighted. The music video further embraces Snoop’s character both as a musician and as a human being.
As art becomes more impactful through sincerity, it also paints a picture of how weed can have positive and negative effects in one’s life. It shows how the responsibility always rests on the person involved, which again goes back to Snoop’s moment of reflection and spiritual awakening if you will. As a visual companion to the track, the music video brings to life the thoughts and feelings of the rapper in such a creative manner. — Ralph Regis
“DAM“ – SB19
Beyond crafting a gorgeous set of soundscapes, SB19 have solidified their place as visual kings with their jaw-dropping music video for “DAM.” It’s evident that the Kings of P-pop understood the necessity of making a strong impression with its music video, given its role as the kickstarter moment of their Simula At Wakas era, and boy, did they nail the assignment.
Featuring world-class visual effects, the music video of “DAM” not only tells a story of the group’s journey within the music scene — it also establishes its own unique mythology that’s worth dissecting upon repeat viewings. Sure, the setting of a dark, medieval realm with ravens, castles, sorcery, and knights evoke a Game of Thrones–style grandeur, immediately immersing viewers in a rich, brooding universe. Yet beyond aesthetics, the MV is packed with layered storytelling and symbolism — like visual nods to Eden’s Tree of Life and biblical metaphors about temptation, struggle, and transformation.
Such levels of effort and world-building are rare to witness within the Philippine music scene, but SB19 were able to deliver a cinematic spectacle that elevates P‑pop to epic fantasy status. — Gab Saulog
“Sa Bawat Sandali“ – Amiel Sol
Acting as a short film of sorts starring Ang Mutya ng Section E’s Andres Muhlach and Ashtine Olviga, the music video for “Sa Bawat Sandali” captures the highest of highs when it comes to being in love in high school. With glimpses of supercuts featuring the two feeling all cheesy and pa-cute all around, we can’t deny how the song and its visuals bring back memories of falling in love without a care in the world. With Amiel casually strumming his guitar in the background, the scenes unfold like a love letter to young romance and how everything else just fades into the background.
The narrative plays out like a visual representation of a fleeting moment, making it more sincere as it focuses on the characters Andres and Ashtine portray in the series. With the strength of Amiel’s vocals and the songwriting itself, the music video didn’t have to try hard in connecting where and when it matters. Perhaps, if you haven’t seen the show, let this be a Pandora’s box and a gateway into the AshDres fandom, and experience what you might be missing out on. — Ralph Regis
“I DO ME” – KiiiKiii
Immediately upon first watch, there’s an unmistakable sense of fun and spontaneity that KiiiKiii have managed to capture with their music video for “I DO ME.” Shot against stunning, picturesque valleys and mountains, this visualizer from the rookie K-pop girl group feels immersive all throughout, evoking a feeling of the members personally taking us through each scene.
Serving as KiiiKiii’s first ever music video, it does an excellent job of introducing the quintet to the world with its colorful, punchy visuals and sun-kissed atmosphere. Overall, it perfectly translates the song’s dreamy sonic quality into visual form, resulting in a music video that is nothing short of a magnificent first impression of the promising girl group. — Mayks Go
“Bughaw” – Maki
While many initially assumed “Bughaw” was a song about longing for a significant other, its music video — marking Maki’s directorial debut — reveals something far more tender. Framed as a time capsule, the video preserves fleeting memories shared between close friends, portrayed by Kyler Chua, Alexei Abella, Zeke Abella, and Maki himself.
It’s an ode to youth and the inevitable passage of time, told through Kyler’s quiet reflections on a summer trip with friends. Simple yet poignant, the video serves as a gentle reminder to treasure the people in our lives and the moments we share with them. Even as third-party viewers, we’re swept up in the nostalgia—watching the group laugh, play, and chase sunlight by the sea. It’s the essence of youth, bottled and preserved on film. — Rome Saenz
“Blackhole” – Architects
Much like how an actual blackhole rapidly pulls you into the unknown and unfathomable, Architects’ music video for “Blackhole” takes you on a torrential, unpredictable ride. Chaotic as much as it is epic, it sees the British metalcore giants on an oil rig as an unforgiving storm pummels them with debris, harsh winds, and non-stop rain.
Directed by Jensen Noen with astonishing VFX from the team at Inception Post, this music video is pure adrenaline from start to finish. All in all, it’s a somewhat terrific homage to the best of disaster films out there, soundtracked perfectly by none other than one of Architects’s most heavy-hitting songs in recent memory. — Mayks Go
“Abracadabra” – Lady Gaga
Lady Gaga is no stranger to executing cinematic visuals. Nearly every music video that she’s released captures both the creativity and frenetic energy of her spirit, yet not many have made such a strong impression as “Abracadabra” has done in recent years. Initially released in the middle of the Grammy Awards, Little Monsters and casual fans alike worldwide were given a treat with the video of “Abracadabra” — given just how avant-garde the visualizer is.
Many consider the music video to be a triumphant return to Gaga’s dark-pop visual theatrics, considering how immersive, cinematic, and emotionally charged the four-minute video is. By staging a dramatic “dance‑or‑die” face‑off between two versions of Gaga — one in striking red latex, the other in ethereal white — while also backed by Parris Goebel’s razor‑sharp choreography and a battalion of nearly forty dancers, it has resulted in a spellbinding synthesis of art-pop showmanship, emotional resonance, and thematic cohesion. Even as a standalone video, it serves as a bold statement from an artist who continues to reinvent herself while honoring her past. — Gab Saulog
“Party 4 u” – Charli XCX
When the Internet collectively speculated on the meaning behind Charli XCX’s 2020 hit “party 4 u,” the artist herself took to social media to share her own interpretation of the song.
The visualizer captures that emotional messiness with striking accuracy, channeling the aching loneliness at the heart of the track. Charli wakes up with smeared makeup and a pounding hangover, wandering through the wreckage of a house party as she sings, “I only threw this party for you.” She makes the long walk home barefoot, ditching her heels and rummaging through her bag in search of a single cigarette — one last gasp for comfort.
Across five minutes, the video becomes an ode to the moment you realize just how much you’ve given for someone who wouldn’t do the same — a spiral from shame to sorrow. — Rome Saenz
“Sacred” – Parkway Drive
Hand-in-hand with their songs that have defined and uplifted Australian heavy music, it’s no secret that Parkway Drive have an unfaltering commitment to pushing the boundaries of how visually stunning modern metalcore artistry can be. This is evidenced by the music video of their latest single “Sacred,” helmed by Third Eye Visuals — the creative genius behind the band’s visual outputs.
Showcasing the band in an ancient cave-like environment, the video flawlessly combines real-life sets and top-notch cinematography with Third Eye Visuals’ signature cutting-edge 3D imagery and digital effects. What results is a visualizer that satisfyingly marries the practical with the digital, mirroring the song’s sonic quality of bringing together the metal royalties’ classic sound with their refined modern approach. — Mayks Go
“SWICY“ – UNIS
With every new era of UNIS, the group successfully embrace a new set of visuals that never sacrifice their unique personas. Such is the case for their latest comeback “SWICY,” wherein the music video features a delightfully vibrant showcase of the group’s “sweet‑and‑spicy” charisma, fusing playful visuals with catchy sound in a way that feels fresh and confident.
Set in a candy-toned, lab-like kitchen, the members of UNIS don retro-inspired school outfits and whip up gochujang cookies (literal “swicy” ingredients) that mirror the song’s clever food metaphors about crushes and charm. The choreography, particularly the signature fork‑stabbing hand move, is also both quirky and impressive, reinforcing the group’s dual appeal of sweetness and sass — resulting in a fun visualizer that embraces their youthful fun, bold flavor, and effortless charm. — Gab Saulog
“Kalayaan” – Gin Rum And Truth
When you’re tackling the heroic feats of our Filipino ancestors in your song, it’s only fitting that its music video properly emulates the gravity of their history-defining deeds. Gin Rum And Truth understood this assignment perfectly, resulting in their stunning music video for “Kalayaan.”
As fiercely driven as our ancestors were in fighting for our freedom, the music video for “Kalayaan” similarly explores the exciting possibilities of special effects and CGI within the visual aspects of Filipino music. Blending together real life shots with impressive digital imagery, the Filipino rock band has created a rather remarkable music video whose ambitiousness alone deserves all the praise. — Mayks Go
“Lovers” – SHNTI
The visualizer for SHNTI’s “Lovers” vividly captures the track’s gritty, grungy charm — colorful and playful in all the right places. As the young femcee commands the beat with striking vibrancy, dancers in heart-painted hockey masks swarm the frame, bringing a vibe that’s as kooky as it is slightly unsettling.
The scenes burst with scribbles, doodles, and jarring color filters that shift the mood in an instant. Mirroring the track’s electric, fuzzed-out pop-punk production, each dancer moves in choreographed chaos, embodying the song’s wild and unpredictable energy. — Rome Saenz
“Daleng Dale“ – GAT
Like the song itself, the music video for “Daleng Dale” is a straight-up vibe, perfectly fitting for what’s arguably one of the songs of the summer in the country. We get to see the GAT members Ethan, Michael, Derick, Charles, and Hans show off what they can offer visually, beyond just their vocal prowess. Each member brings their own energy and charisma to the screen, especially for those who still aren’t familiar with the rising P-pop group.
The video leans into the party and fun nature of the song, with everyone coming together to join GAT and have fun. Whether it’s dancing in the streets, smiling with the crowd, or simply vibing to the beat, the carefree spirit of the video is contagious. From the fast-paced editing to the drone shots that capture the song’s high energy, not to mention the vibrant colors and the members’ wardrobe choices, everything comes together to complement and elevate GAT’s pre-debut single. — Ralph Regis
“Ano Ba Talaga Tayo?” – The Juans
Elijah Canlas and Miles Ocampo have been on a roll with their recent music video appearances – and in the short film for The Juans’ heartbreak anthem “Ano Ba Talaga Tayo?”, they shift into a more introspective gear.
Situationships are rarely easy to define — even for those in them — and this short film captures that emotional ambiguity with quiet precision. The highs feel euphoric, but the lack of clarity makes everything messier, and that tension is reflected in the pair’s dynamic. Their natural chemistry and ease with one another bring a rawness to the narrative, making the story hit even harder. — Rome Saenz
“Tonight“ – PinkPantheress
Who said that Victorian-period royals could never enjoy a house party? Well, that’s something that PinkPantheress has easily disputed with the campy (and equally cheeky) music video for her single, “Tonight.” The visualizer is a deliciously chaotic mash-up of Regency-era elegance with modern-day partying habits, almost as if we were watching a special episode of Bridgerton but in a house party rave.
The free-spirited nature of the video captures PinkPantheress’ creative expression at its finest, blending the sonic elements of UK bass and garage with heavily contrasting visuals of stiff ballroom formality. Yet by the point the bass drops, it becomes a fun, freedom‑filled whirlwind, with portraits coming alive, hair igniting in flames, and pillow fights ensue. Just by watching it, you’d easily want to let loose — which perfectly fits PinkPantheress’ intention with the catchy track. — Gab Saulog
“Manchild“ – Sabrina Carpenter
Marching towards a new era for the global pop star, the music video for Sabrina Carpenter’s “Manchild” is nothing short of cinematic. Directed by Vania Heymann and Gal Muggia, the music video pays homage to road films in sequences of dusty highways, neon-lit motels, and spontaneous detours that channel the Grammy-winning singer’s freedom and frustrations. Carpenter takes the wheel, literally, as she’s seen driving, and metaphorically, as she shifts the power dynamics and is seen as the smarter one compared to the circus of men she encounters.
Less than a year since her Short ‘n Sweet era began, we’re already entering a new one. Although “Manchild” still sounds like breadcrumbs from the previous era, it’s still infectious to hear, and intercut with visuals that both cinephiles would love for the film references, the music video also has immense replay value. Frames feel like scenes from a modern Western flick, with the usual Sabrina Carpenter charm, and also embracing her womanhood with a song that bares it all through her experiences with men in her life. — Ralph Regis
“Never Enough” – Turnstile
Colorful, grandiose, and epic. These are words that are, undeniably, ones you can easily identify Turnstile’s artistry with. And with the music video for their song “Never Enough,” this only further rings true to the fullest. Directed by the band’s vocalist Brendan Yates and guitarist Pat McCrory, the music video showcases the band members performing across various scenic locations, from under the harsh desert sun to the middle of an endless ocean on a jet ski.
These settings, shot with a minimalist aesthetic in each scene, serve as a satisfying juxtaposition against the track’s overall atmospheric and anthemic quality, making the whole video feel larger-than-life from beginning ‘til end. Undeniably, it also doesn’t hurt that the band members are rocking out in slow motion.
All in all, this cinematic offering is an unforgettable first taste of the genre-redefining hardcore group’s latest era, serving as visual testament to their commitment to the craft, both within and beyond the music. — Mayks Go
“DUNGKA!” – SB19
It’s sufficient to say that, even out of their impressive repertoire, SB19’s “DUNGKA!” music video is one of the group’s biggest productions to date. Whether the scale can be measured through special guests and easter eggs or through sheer production level, the music video is quippy, fun, and overall, a wild rollercoaster ride.
Capturing the fun atmosphere of the song, the video is just as playful and bursting with personality. It’s noteworthy to add that the special appearances from various beloved personalities, from Vice Ganda to Maymay Entrata, made the video even more vibrant and colorful. Overall, the music video is a testament to the immense influence and power that SB19 hold over Filipino pop culture. As such, the song serves as the perfect anthem before sending SB19 off on their long-awaited Simula at Wakas World Tour. — Rome Saenz
“Tibok“ – Earl Agustin
Earl Agustin’s chart-topping hit “Tibok” has its merits for perfectly capturing a classic OPM sound from the ’70s. A version of the song’s music video features Ang Mutya ng Section E’s Rabin Angeles and Ashtine Olviga and completely elevates the track as one of the love song gems in this decade. The music video captures the idea of a person slowly falling in love with someone and time appearing to be slower than usual. We get glimpses of Rabin and Ashtine spending their time together, with Rabin daydreaming about these moments as he glances at Ashtine at a party. It’s this relatable feeling of how everything seems to focus on this one person our heart continuously beats for.
As an alternative music video that ties with the hit Viva One series and its central characters makes it perfect. It clearly has its target audience in mind, which are the fans of the series and the love team, but even if watching the music video from an outsider’s perspective, it would still deliver with its young love charm. — Ralph Regis
“Gnarly“ – KATSEYE
From its first frame alone, it was clear that KATSEYE was heading in a new creative direction with their music video for “Gnarly.” Just a bit brash and slightly more edgy, the six-piece global girl group changed up both their image and sound on the popular visualizer — showcasing just how much they’ve evolved since their debut last year.
“Gnarly” hits you smack in the face with an abundance of hyper pop chaos dripping with Y2K–inspired aesthetics, jarring synth drops, and meme-ready visuals that refuse to be pigeonhole. Between its glitch edits, bold wardrobe clashes, and audacious choreography, every segment of the video feels carefully crafted to spark debate — whether fans call it cringe, genius, or both, one can’t look away. Rather, it leaves a lasting impression that re-contextualizes KATSEYE’s artistic image in a new light. — Gab Saulog