XTIE is back with a new single.
Today (August 23, 2024), the Grammy-winning Hong Kong producer dropped her latest track “Lost in Between,” produced in collaboration with Finnish songwriter Anniina.
The song explores the experiences of coming from underrepresented communities in the music industry and the impostor syndrome they face due to their line of work. Coming from the male-dominated industry of music production, where only 4% of music producers are female, XTIE and Anniina aim to showcase their perspectives in this track.
The partnership between XTIE and Anniina began as a pandemic-produced friendship, first meeting in a K-pop songwriting camp in 2021. After a series of remote collaborations, the pair met in person and shot the music video for “Lost in Between” in Seoul, with creative direction inspired by Dune 2.
The single comes after XTIE was recently invited to attend the 66th Grammy Week in Los Angeles, where she was also accepted into the voting membership as a writer and producer. In an official press release, she expressed her gratitude, saying, “Thank you to the secret angels who believed in me and nominated me for this. I am excited to be a part of this community, and will give 200% of my efforts to grow with my peers and make a significant impact in the industry.”
Listen to XTIE and Anniina’s “Lost In Between” here.