For years, nothing has made an impact quite like Filipino hip-hop has.

From its early days referencing the genre’s roots in the West to now being poised to go global, Pinoy hip-hop has evolved into something uniquely its own, weaving local culture, language, and stories into its beats and bars. Of course, this is all thanks to the many innovative artists who have redefined what homegrown hip-hop can sound like. Whether it’s through hard-hitting bars that strike a chord or melodic verses that get crowds jumping, so many artists have helped shaped what it is today.

In celebration of the resounding power and influence of Pinoy hip-hop, Billboard Philippines is proud to present Pinoy Hip-Hop Mixtape 2025, featuring some of the game-changing artists who have paved the way for local hip-hop.


Loonie

Photographed by Excel Panlaque.

Known for his thought-provoking lyrics and unmatched lyrical prowess, Loonie is undeniably one of the most influential figures in Filipino hip-hop. From his brash battle raps that sent waves across the country to his deeply introspective tracks that tackle social issues, Loonie has consistently pushed the boundaries of what Filipino hip-hop can represent.

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Abra

Photographed by Excel Panlaque.

With his sharp lyricism and unique style, Abra has steadily become a standout in Filipino hip-hop through the years. As one of the most successful names to come out of FlipTop, he has built a reputation for his unmatched wordplay and ability to weave complex narratives into his tracks — something he’s carried from his early battle rap days to his career as a solo artist. With a career that spans over a decade, Abra has evolved into a defining voice of Filipino rap, consistently challenging conventions and pushing the boundaries of the genre.

Al James

Photographed by Mayks Go.

A hitmaker through and through, Al James has consistently delivered chart-topping tracks that have dominated the airwaves and social media. Whether it’s slow and sultry bops like “Ngayong Gabi” or feel-good bangers like “Atin-Atin Lang,” the rapper has proven time and time again that he’s not just a trend, but a lasting presence in the Filipino music scene.

Hev Abi

Photographed by Excel Panlaque.

A modern Filipino hip-hop icon in the making, Hev Abi has become one of most prominent names to come out of the scene in recent years. Since his breakout year in 2023, the rapper has amassed millions of streams, earned several chart-topping hits, and even put up several sought-after shows across the globe. With his distinctive style and catchy hooks, Hev Abi is not just making waves but also bridging Filipino hip-hop to the international stage.

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Photographed by Excel Panlaque and Mayks Go (Al James). Art Direction by Nicole Almero. Lights by Studio Simula (Al James). Produced by Mika Cruz.