no na Hark Back To Viral Indonesian Trend With New Single “honk!” — Listen
The track is set to appear on the girl group’s debut record, which is scheduled for release in September.
Courtesy of no na
Courtesy of no n
Indonesian girl group no na are back with the new single “honk!,” released under 88rising.
Ahead of the track’s release, teasers for both the song and its music video featured references to the viral 2016 Indonesian trend “Om Telolet Om.” The phrase translates to, “Sir, honk the horn, sir!”
The meme went viral after a video featuring young Indonesian kids showed them getting excited as a bus driver honked a modified horn while the bus passed by. Soon after, it rose to popularity as more videos emerged showing crowds holding pieces of paper while shouting the phrase.
The song follows the release of the group’s earlier singles this year, which highlight Indonesian culture on the global music scene. They first released “work,” which the group described as an empowering anthem about working hard and living up to your potential to achieve your dreams, as they shared with Billboard Philippines in an interview published in March.
The group followed it with “rollerblade,” an upbeat track that celebrates freedom and riding the waves of life.
Listen to “honk!” below:
“honk!” is one of the tracks appearing on the group’s 15-track debut record, island girl, alongside “work” and “rollerblade.” Pre-save the album here.
Frequently Asked Questions
“honk!” is Indonesian girl group no na’s latest single under 88rising, referencing the viral 2016 “Om Telolet Om” trend featured in its teasers and music video.
“Om Telolet Om” translates to “Sir, honk the horn, sir!” It went viral in 2016 after videos showed Indonesian children cheering as bus drivers honked modified horns.
“honk!” appears on no na’s 15-track debut album, island girl, alongside earlier singles “work” and “rollerblade.” The album is currently available for pre-save on Spotify.
Before “honk!,” no na released “work,” an anthem about ambition and potential, and “rollerblade,” an upbeat track celebrating freedom, both released ahead of their debut album.
no na releases music under 88rising, the label behind the group’s singles “work,” “rollerblade,” and “honk!,” all featured on their upcoming debut album, island girl.
