ILLIT Switch Gears In New Single Album ‘NOT CUTE ANYMORE’
With the new single album, ILLIT show versatility in their sound, subverting their usual bubblegum pop style.
By Rome Saenz
Courtesy of ILLIT
Courtesy of ILLI
Yesterday (November 24, 2025), hit-making fourth-generation K-popK-PopA genre of South Korean popular music known for polished production, intricate choreography, and elaborate visuals, built around trainee systems and global fandoms. K-pop has a huge following in theGo to K-Pop Glossary girl group ILLIT debuted their latest major musical release, a single album titled NOT CUTE ANYMORE. The two-track record contains its title track, a dreamy pop track with a lo-fi twist, and “NOT ME,” which has been revealed to be a confident glitch pop song.
For the single album’s title track, the group also premiered an official music videoMusic VideoA short film that accompanies a song, combining performance, storytelling, and visual style to promote the music. Music videos shape an artist's image, can drive viral success and fan theories,Go to Music Video Glossary with eccentric and yet otherworldly visuals that contribute to the overall dreamy atmosphere of the song. At the start of the visualizer, the group opens with text reading, “Being cute doesn’t define who I am. There’s a lot more to me than that.”
Watch the official music videoMusic VideoA short film that accompanies a song, combining performance, storytelling, and visual style to promote the music. Music videos shape an artist's image, can drive viral success and fan theories,Go to Music Video Glossary of “NOT CUTE ANYMORE” below:
This would be the group’s second major release of the year, following the debut of their five-track EPEPShort for extended play, a collection of songs longer than a single but shorter than a full album, typically containing three to six tracks. Artists use EPs to introduce theirGo to EP Glossary bomb in June this year. Following this, the “Magnetic” hitmakers went on to release their first-ever J-pop EP, Toki Yo Tomare, and contributed to the soundtrack of Pokémon | Secret Quest with the song “Secret Quest.”
ILLIT is a five-piece K-popK-PopA genre of South Korean popular music known for polished production, intricate choreography, and elaborate visuals, built around trainee systems and global fandoms. K-pop has a huge following in theGo to K-Pop Glossary girl group under BE:LIFT Lab, composed of members Yunah, Minju, Moka, Wonhee, and Iroha. The group made their debut on March 25, 2024 with the EP, SUPER REAL ME, which contained viral hits like “Magnetic,” “Lucky Girl Syndrome,” and many more.
Stream NOT CUTE ANYMORE on SpotifySpotifyA digital music, podcast, and audiobook streaming platform that lets users listen to millions of tracks and shows on demand across multiple devices.Go to Spotify Glossary here: