Yesterday (November 24, 2025), hit-making fourth-generation K-pop girl group ILLIT debuted their latest major musical release, a single album titled NOT CUTE ANYMORE. The two-track record contains its title track, a dreamy pop track with a lo-fi twist, and “NOT ME,” which has been revealed to be a confident glitch pop song.
For the single album’s title track, the group also premiered an official music video with eccentric and yet otherworldly visuals that contribute to the overall dreamy atmosphere of the song. At the start of the visualizer, the group opens with text reading, “Being cute doesn’t define who I am. There’s a lot more to me than that.”
Watch the official music video of “NOT CUTE ANYMORE” below:
This would be the group’s second major release of the year, following the debut of their five-track EP bomb in June this year. Following this, the “Magnetic” hitmakers went on to release their first-ever J-pop EP, Toki Yo Tomare, and contributed to the soundtrack of Pokémon | Secret Quest with the song “Secret Quest.”
ILLIT is a five-piece K-pop girl group under BE:LIFT Lab, composed of members Yunah, Minju, Moka, Wonhee, and Iroha. The group made their debut on March 25, 2024 with the EP, SUPER REAL ME, which contained viral hits like “Magnetic,” “Lucky Girl Syndrome,” and many more.
Stream NOT CUTE ANYMORE on Spotify here: