Harry Styles might be gearing up for a whole new era as cryptic posters bearing the message “We Belong Together” have recently appeared in major cities, including New York, Berlin, Manchester, Toronto, Milan, Rome, and São Paulo.
The same phrase also appears in the video titled Forever, Forever, which was surprise-released on December 28, 2025. The video features footage of Styles playing a piano ballad to cap off the final show of his massive ‘Love On Tour’ at the RCF Arena in Reggio Emilia, Italy. Its release has fueled rumors that new music from the English singer-songwriter could be on the way.
At the start of the year, a website featuring a looped video of the crowd during the show went live, bearing a copyright notice for Sony Music Entertainment, the parent company of Styles’ label, Columbia Records. Fans have noted that this is the beginning of a marketing campaign for the English singer-songwriter’s forthcoming album.
As of this writing, neither Styles nor his management has released an official statement confirming a new musical era. However, these mysterious marketing efforts have fueled fan speculation based on Styles’ past album rollouts. In 2019, billboards reading “DO YOU KNOW WHO YOU ARE?” and “TPWK” (“Treat People With Kindness”) appeared ahead of the Fine Line era, which launched with the lead single “Lights Up.” Similarly, a website went live ahead of the release of Styles’ third studio album, Harry’s House, in 2022.
Aside from his solo material, Styles had not completely stepped away from music. In September 2023, he provided background vocals on his bandmate Mitch Rowland’s track “Here Comes the Comeback.”