Yesterday (April 29, 2025), the rising K-pop girl group FIFTY FIFTY have returned with a new mini-album entitled DAY & NIGHT. Marking the group’s entry into a more mature dream-pop kind of sound, the “Cupid” hitmakers came out with a music video for the album’s first track, “Pookie,” that visualizes the upbeat rhythm of the song.
In an official press release, the creative direction behind the music video was further explained: “The music video brings to life a new visual concept dubbed ‘Ironic Fantasy.’ With contrasting imagery that blends reality and illusion, innocence and instability, the visuals create a captivating tension that draws viewers in and leaves them wanting more.”
Watch the music video for “Pookie” here:
In the same official statement, Artisa Records shared the vision behind the album, “Returning with a more mature sound and visual identity, this album captures the enlightening journey of five girls in search of their true selves. Stepping beyond the familiar, they confront fear, confusion, and courage — a series of choices that unfold organically across two interconnected chapters: Day and Night.”
Check out the full track list for DAY & NIGHT here:
- Pookie
- ADONIS
- Work of Art
- Perfect Crime
- Heartbreak
- Midnight Special
FIFTY FIFTY made their debut in 2022, with their EP, THE FIFTY. Since then, the group has grown with hits like “Cupid” and “SOS.” Following the change of their lineup in 2024, the group has been composed of the members: Keena, Chanelle Moon, Yewon, Hana, and Athena.
Listen to DAY & NIGHT here: