&FRIENDS Music And Pop Culture Festival — or simply ANDFRIENDS — is set to deliver a one-of-a-kind live music experience this summer, celebrating different forms of artistic and personal expression.

Happening on May 30 and 31, 2025 (Friday and Saturday) at The Cove in Okada, Pasay City, the multi-faceted event, spread across three unique stages, goes beyond what you might expect from your usual music festival. Alongside highly anticipated performances from EDM stars like Zedd, Illenium, and other musical guests, it is set to provide a unique platform for content creators, visual artists, cosplayers, and more, helping these pop culture personalities connect with their audience face-to-face.

With this, Billboard Philippines has compiled a list of things you should look forward to as you head to Okada for one unforgettable, dance-filled summer weekend this 2025, courtesy of AndFriends.


Non-stop DJ sets on the Plume Friendship Stage

Get your dancing shoes ready because ANDFRIENDS is not kidding around with its lineup on the Plume Friendship Stage. Featuring takeovers by Restored Bass (Thailand) and Eko &FRIENDS (Singapore) on Day 1, and Midnight Rebels (Philippines) and Contrast (Philippines) on Day 2, these DJs are armed with tunes that will have you moving literally from start to finish.

K-pop and OPM galore on the Creator Stage

After you check things out at the Plume Friendship Stage, head over to the Creator Stage next!

From a one-of-a-kind K-pop-meets-EDM rave on Day 1 to a touch of home with a special set of OPM performances from Ylona Garcia, Amiel Sol, and kiyo on Day 2, grab your friends, dance along, and sing out loud to an equally endless supply of hits courtesy of the acts on the Creator Stage.

Talks, meet-and-greet’s, and more with many of your favorite creators

In between all the partying you’ll be doing at ANDFRIENDS, take some time to check out the stacked lineup of content creators that the festival has to offer at the Crystal Pavilion area. From cosplayers and vtubers to Genshin Impact streamers and online comedians, ANDFRIENDS has an endless supply of the internet’s favorite personalities for you to meet and interact with, alongside panels and fun activities.

Roaming interviews throughout the event

Speaking of these creators, some of them will also be going around the expo area of the festival for some ambush interviews. Get ready to experience firsthand the comedic antics of the Philippines’ Den Gerard and The Pebbles, as well as everyone’s favorite online duo from Japan, Tokyo Sims.

Who knows, you might just be on the next viral video from these creators.

Tons of artists and merchants with original works for sale

Alongside your favorite online figures, you can check out the works from many of our exciting local artists by going straight to the Artist Alley. From the likes of Aeonix and Hunghang Flashbacks to a growing list of up-and-coming illustrators, toy sellers, and more, there will be no shortage of art prints, stickers, and original merchandise for you to choose from, alongside talks and live drawing sessions.

Heavy-hitting headliners and more on the main stage

Of course, what better way to make your ANDFRIENDS 2025 experience an unforgettable one than by witnessing the stacked lineup on its Main Stage?

From the Manila debut of dubstep hitmaker Illenium and viral rapper-singer bbno$ to the highly anticipated return of EDM icon Zedd, the ANDFRIENDS Main Stage will have you singing your lungs out and dancing the night away, making it an incomparable summer experience you won’t forget any time soon.


Get ready for &FRIENDS Music And Pop Culture Festival this May 30-31, 2025 by listening to the festival’s official playlist below: