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Rising J-pop force BE:FIRST are set to appear on an upcoming episode of Billboard Philippines Volumes.
Formed through the audition program THE FIRST under SKY-HI’s BMSG label, the six-member group — Sota, Shunto, Manato, Ryuhei, Junon, and Leo — have steadily built a reputation for precision, versatility, and a performance style that blurs the lines between pop, hip-hop, and R&B. Since their debut in 2021, BE:FIRST have carved out a distinct space in the Japanese music landscape, pairing technical skill with an artistic direction that continues to evolve with each release.
Their rise has been marked by chart-topping singles, a nationwide arena tour, and increasing visibility beyond Japan, positioning them as one of the country’s most globally minded acts. That global outlook was further highlighted through their cross-border collaboration with SB19 on “Toyfriend,” a track that brought together two of Asia’s most compelling boy groups and underscored the growing connection between the J-pop and P-pop scenes.
Now, at a time when their international presence continues to expand, BE:FIRST are bringing their story to Billboard Philippines’ flagship podcast.
On the upcoming episode, the group will reflect on how BE:FIRST has evolved into something larger than a group, shaped by growth, ambition, and shared purpose. They’ll revisit their early challenges, the moments that defined them, and what it meant to step onto the global stage. The conversation also touches on their collaboration with SB19 on “Toyfriend,” what they’ve learned from working across borders, and how they’re navigating an expanding international audience while defining their legacy.
As with the previous Billboard Philippines Volumes episodes, fans will have the opportunity to send in their questions — offering a closer look at the music, mindset, and ambitions that define BE:FIRST’s ongoing ascent.
Stay tuned for the full episode of Billboard Philippines Volumes with BE:FIRST, coming soon on our YouTube channel.