In a groundbreaking collaboration for the industry, TikTok and Billboard unveiled the TikTok Top 50 Chart last September 14th, with the chart set to become a weekly fixture that tracks the most influential songs on the social media platform within the United States.
Although it currently monitors the performance from that region only, the digital ranking extends its accessibility to all TikTok users in the U.S. and the rest of the world and is readily available for anyone to view on Billboard.com. What makes this partnership such a momentous occasion is that the TikTok Billboard Top 50 becomes the inaugural chart to monitor the popularity, impact, and influence of songs played on the platform –– serving as the verified and most accurate list of the current musical trends in the U.S. market.
The data gathered in TikTok Billboard Top 50 originates from a combination of video views, content created, and user engagement from the U.S. TikTok community. This chart, which aims to aid users as a musical compass for the platform, will be refreshed every Thursday morning.
In an official statement from the launch, Ole Obermann, Global Head of Music Business Development at TikTok, highlighted the social media platform’s important role in music accessibility to both artists and fans, emphasizing the community’s impact on the Billboard charts.
“TikTok is already the world’s most powerful platform for music discovery and promotion, and each week our passionate community of music fans drives songs onto the Billboard charts. It therefore made perfect sense to partner with Billboard to create the TikTok Billboard Top 50 Chart. The chart gives a clear picture of the music that is being listened to on TikTok, and consequently starting to trend on DSPs and other services,” said Obermann.
Mike Van, President of Billboard, celebrated this fruitful partnership, and emphasized the company’s commitment to evolving their charts in order to resonate with a modern audience and their ever-changing music consumption patterns.
“We are thrilled to partner on the first Billboard chart on TikTok. At Billboard, we are constantly evolving our charts to reflect how fans engage with music and connect them more deeply with the artists they love. We see a clear opportunity to recognize the way music discovery on TikTok is shaping popular culture and are proud to offer this tool to the industry, while offering brands a new way to engage with music fans at scale. You’re not no. 1 until you’re no. 1 on Billboard,” said Van.
At the time of its launch, the first artist to reach the top of the TikTok Billboard Top 50 charts was rapper Sexxy Red, whose hit track “SkeeYee” hit No. 1 last September 14. Since then, FamousSally & YB’s “Wassup Gwayy”, Playboi Carti’s “Sky”, and Mitski’s “My Love Mine All Mine” have commanded the top spot on the charts. Following closely behind have been Doja Cat’s “Paint The Town Red” which has maintained a steady position as #2 over the past few weeks, alongside Ice Spice’s “Deli”, Suicidal-Idol’s “Ecstacy (Slowed)”, and Tate McRae’s “Greedy.”
To stay updated with the latest chart data, viewers can access it by navigating the Music Charts section in the TikTok app, while those who prefer the web version can view it on Billboard’s site. The TikTok Billboard Top 50 is freshly updated every Thursday morning (EST) and will ensure that fans remain in tune with the latest trends of the music industry.