For centuries, cognac has been the drink of choice for those who appreciate life’s finer moments. Whether it’s toasting to milestones or unwinding after a long day, its smooth flavor adds depth and sophistication to every sip. Like a perfectly timed encore to a memorable night, a glass of fine cognac leaves a lasting impression — and now, one of the world’s oldest and most prestigious cognac houses is taking center stage in Manila.

Earlier this month, Martell launched its first-ever experiential pop-up in the Philippines, situated at Greenbelt 5’s Fashion Center. Open daily from 12 p.m. to 9 or 10 p.m. until February 2, 2025, this exclusive event offers a rare opportunity for Filipinos to immerse themselves in the storied heritage and craftsmanship behind Martell’s renowned cognacs.

Read on to discover why this pop-up is an essential experience for discerning drink connoisseurs and those seeking exceptional gifts.


A Legacy Poured Into Every Glass 

At the heart of the Martell pop-up is a curated tasting exploration that highlights the brand’s four iconic expressions: VSOP, Noblige, Cordon Bleu, and XO. Each expression reveals its own narrative, from the refined fruit and spice notes of the VSOP to the deep, luxurious complexity of the XO. 

Guests will have the opportunity to not only savor the diverse flavor profiles but also to delve into the centuries-old craftsmanship and legacy that have solidified Martell’s place among the world’s most prestigious cognac houses for over 300 years.

The Perfect Gift, Personal Touch Included

Martell redefines the art of gift giving with a dedicated customization station at the pop-up. Whether commemorating a special occasion or expressing appreciation, visitors can personalize bottles with engraved messages and custom wraps or sleeves, ensuring each gift is both distinctive and thoughtful. Limited-edition bottles are also available, offering an exclusive touch for those who value the significance of gifting something truly exceptional.

Beyond the bespoke bottles, every purchase offers an added touch of sophistication. Guests will receive exclusive merchandise, including finely crafted flute glasses, tote bags, and premium apparel, ensuring that their Martell acquisition is as exceptional as the legacy it embodies.

Raise a Glass to Heritage 

“The Martell brand has been in the Philippines for a long time. However, this is our first real introduction of the oldest of the world’s Great Cognac houses to a Filipino consumer,” shared Tony Atayde, Martell’s Head of Marketing. “We felt that it was long overdue to tell the unique story of our brand through the lens of this experience and reach out to a wider base of consumers. The pop-up re-introduces Martell to the repertoire of the Filipino drink enthusiast.”  

Discover the legacy of Martell and immerse yourself in a world of refinement and distinction. The Martell pop-up at Greenbelt 5 is an invitation to experience history, craftsmanship, and exclusive gifts. 

Seize this rare opportunity to indulge in the finest and redefine your appreciation for the art of cognac.