Stray Kids’ I.N., Tyler the Creator, And Jack Antonoff Star In Bottega Veneta’s New Campaign

Renowned fashion house Bottega Veneta has just announced their latest campaign, which features several creatives — including musicians like Tyler, the Creator, Jack Antonoff, and Stray Kids‘ member I.N.

The campaign, titled ‘Craft us Our Language,’ celebrates the fifty-year anniversary of its iconic signature element: the Intrecciato Leather Weave. The technique, first introduced back in 1975, has become a signature symbol of the fashion house’s style with its emphasis on craft, collaboration, and quiet sophistication, given its status as a symbol of interconnection and collective craftsmanship for the brand.

Aside from the three musicians, other prolific figures involved in Bottega’s latest campaign include singer Nene Cherry, singer-actress Thanaerng, conductor Lorenzo Viotti, actors Julianne Moore, Lauren Hutton, Vicky Krieps, Shu Qi, Terrance Lau, Troy Kotsur, and Rie Miyazawa, as well as film director Dario Argento, designer Edward Buchanan, artist Barbara Chase-Riboud, filmmaker and record producer Dave Free, and tennis player Lorenzo Musetti — all photographed by Jack Davison.

Throughout each of the campaign’s materials, each figure wears Bottega Veneta pieces, including bags, gloves, outerwear, and ready-to-wear garments throughout the campaign, which spans across a striking series of stills and short films, and even features Bottega Veneta artisans in dialogue with the faces of the campaign.

As a continuation of their campaign, the iconic fashion house is scheduled to release a “Craft is our Language” book this September 2025 that serves as a conceptual “dictionary” of the house’s language, values, and craft, in addition second installment of images and films with an entirely new cast of global talents to front the campaign.

Stray Kids’ I.N. was named as one of Bottega Veneta’s ambassadors early this January 2025, but he was also recently named as one of the global ambassadors to Damiani, the storied Italian Jewelry designer brand.

In other fashion-related news, Tyler, the Creator, has recently dropped a special collection with shoe brand Converse for their 1908 Program, which features archival sneaker designs. With this tie-up, the rapper and his brand Le Fleur* curating the new collection’s first silhouettes with the Naut-1 boat shoe and the Coach Jogger, which each breathes new life into these archival designs while still representing a distinct chapter in the brand’s legacy.