Smart Introduces New Postpaid Plans+ With Unli Apps
With this launch, the brand enters the world of a personal and lifestyle-driven digital experience beyond its traditional offerings.
By Ralph Regis
Courtesy of Smart
Courtesy of Smart
Smart Communications, Inc. (Smart) reimagines the modern digital lifestyle and what it means to stay connected with the launch of its All-New Postpaid Plans+ with Unli Apps.
Standing front and center is Unlimited App Access, or Unli Apps, a feature designed to mirror the lifestyle of many consumers today. Subscribers can now have access to a fully immersive experience that is built on their routines, preferences, interests, and identities. It is described as more than just a mobile plan, but a digital ecosystem.
Streaming music, whether it’s the songs we love listening to or discovering new artists and genres, is uninterrupted thanks to Smart’s all-in plans, perfect for various lifestyles.
With Plans+, Smart introduces three lifestyle tracks: Connect, Create, and Play. The Connect Bundle is built for connections and conversations with friends, family, loved ones, and people. This offers unlimited access to popular social media platforms like Facebook, TikTok, Instagram, Messenger, and WhatsApp.
The Create Bundle is perfect for multi-hyphenates like professionals, students, and creators who go about their day balancing work and personal passion projects. This offers unlimited access for productivity and content production on YouTube and essential tools within the Google Workspace ecosystem, such as Gemini.
Last but not least, the Play Bundle is best for moments when we unwind and game—offering uninterrupted access to popular mobile games including Mobile Legends: Bang Bang, Call of Duty: Mobile, and Honor of Kings.
The All-New Smart Postpaid Plans+ come in four tiers, combining data, Unli 5G access, and customizable app bundles. Apart from data, this also includes unlimited calls and texts across all networks, video calls via ViLTE, and landline access.
All of these are powered by Smart’s powerhouse network, which is recognized by Ookla for mobile video experience and low latency. Users can expect the plans to have smoother streaming, sharper calls, and responsive gameplay.
Frequently Asked Questions
The telecom provider has officially launched its All-New Postpaid Plans+, introducing a lifestyle-driven digital ecosystem centered around unlimited mobile app usage.
The plans feature Unlimited App Access (Unli Apps), allowing subscribers to seamlessly use their favorite applications without worrying about data allocation caps.
Subscribers can choose from the Connect Bundle for social media, the Create Bundle for productivity tools, and the Play Bundle for mobile gaming.
The social track provides unlimited access to heavily used communication and networking platforms such as Facebook, TikTok, Instagram, Messenger, and WhatsApp.
Aside from data allowances and Unli 5G access, users also enjoy unlimited calls and texts to all networks, ViLTE video calls, and convenient landline access.

Ralph Regis
Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.
He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.
In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.