SEVENTEEN’s S.COUPS Makes Runway Debut At Milan Fashion Week
The leader of SEVENTEEN was named global ambassador for the luxury house in April.
S.COUPS: Photo by Estrop / Getty Images
S.COUPS: Photo by Estrop / Getty Images
SEVENTEEN’s leader S.COUPS made his highly anticipated runway debut by closing the BOSS Spring/Summer 2026 fashion show during Milan Fashion Week, in Milan, Italy, on September 25.
The South Korean rapper and singer-songwriter captivated the crowd — which included David Beckham, Chloë Bailey, and Noah Beck — in a long brown leather trench coat layered over a sheer blouse and black crepe trousers, accented with a statement belt and sleek black shoes that highlighted his poise and flair.
“I was very nervous, and I also contacted the members. Since Mingyu has experience walking the runway, I gained a lot of confidence,” S.COUPS said about his runway debut. He shared the stage with renowned models like Ashley Graham and Paloma Elsesser.
Last April, S.COUPS was named a global ambassador for the German luxury house, calling it a symbol of style, elegance, and self-determination — values he deeply resonates with and credits for driving his musical success. He has since fronted the brand’s campaigns and events, such as the “Be the Next BOSS” Fall/Winter 2025 global campaign.
Additionally, he made his Met Gala debut this past year, donning a hanbok-inspired ensemble from Boss — a gray blazer reflecting traditional Korean design, paired with matching pleated trousers and a black duster.
This fashion venture comes just days after the announcement of SEVENTEEN’s new sub-unit, CxM, featuring S.COUPS and Mingyu. The duo is set to release their first mini-album, HYPE VIBES, on September 29.
The 2025 Milan Fashion Week kicked off this past Tuesday, September 23, and will conclude next Monday, September 29.
