Selena Gomez And Demi Lovato Reunite In New Beauty Campaign
The former Disney Channel stars revisit their iconic 2009 film, Princess Protection Program, in nostalgic promotional photos.
Courtesy of @Selena.
Courtesy of @Selena.
One of Disney Channel’s most beloved duos, Selena Gomez and Demi Lovato, are back together to take fans on a trip down memory lane.
The childhood friends have reunited for a nostalgic campaign for Gomez’s beauty brand, Rare Beauty. Officially launched on October 28, 2026, the campaign features limited-edition “Delena” blush bundles, named after the pair’s longstanding friendship.
The reunion also sees the former Disney Channel stars revisit one of their most recognizable projects together, the 2009 film Princess Protection Program.
17 years after the film’s release, Gomez and Lovato recreated its iconic poster in a series of new photos shared by the former on social media. Captioned “Once a princess, always a princess!”, the images featureFeatureA collaboration in which one artist appears on another's track, usually credited with the abbreviation feat. Features quickly introduce performers to each other's audiences, and a well-chosen guest can liftGo to Feature Glossary the pair in their signature complementary teal and yellow gowns, complete with sparkling tiaras.
The campaign also includes a vlog posted on Gomez’s YouTube channel, reminiscent of their 2008 web series, The Demi and Selena Show. In the video, the two answer fan questions and reflect on their nearly 25 years of friendship.
Earlier in the year, the two sparked excitement among longtime fans when Gomez attended the Orlando stop of Lovato’s It’s Not That Deep Tour. Photos of the pair reconnecting backstage circulated on social media, marking a rare public appearance together after years apart.
Both considered teen icons in the late 2000s, Gomez and Lovato first met while appearing on Barney & Friends in 2002 before rising to fame on Disney Channel. While they went on to star in separate hit shows and pursue successful music careers, their friendship has remained a favorite among fans who grew up watching them.
Frequently Asked Questions
The campaign, launched October 28, 2026, reunites Gomez and Lovato for Rare Beauty’s limited-edition “Delena” blush bundles, named after their friendship, and includes a nostalgic photo series and YouTube vlog.
“Delena” is the name of Rare Beauty’s limited-edition blush bundles, a nod to Demi Lovato and Selena Gomez’s longstanding friendship, launched as part of their October 28, 2026 reunion campaign.
Yes. Gomez and Lovato recreated the 2009 film’s poster 17 years later in new photos, wearing signature teal and yellow gowns with tiaras, captioned “Once a princess, always a princess!”
They first met while appearing on Barney & Friends in 2002, rose to fame on Disney Channel, and starred in separate hit shows, maintaining a friendship of nearly 25 years.
Gomez attended Lovato’s It’s Not That Deep Tour stop in Orlando earlier in 2026, with backstage photos of the pair circulating online, marking a rare public appearance after years apart.
