SB19 Named New Members Of The Sony ULT Squad
The Kings of P-pop are set to headline upcoming campaigns showcasing Sony’s powerful lineup of audio devices that deliver bold bass and the thrilling energy of live concerts.
SB19: Courtesy of Sony Philippi
SB19: Courtesy of Sony Philippines
SB19 are the latest additions to the Sony ULT Squad, joining artists who embody the bold energy and immersive sound of the ULT POWER SOUND Series.
Announced by Sony Philippines, the Kings of P-pop join fellow ULT Squad members across music, entertainment, and lifestyle — Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto, and Jacqueline Jala.
This partnership follows SB19’s continued rise as one of the leading forces in P-pop, building a strong presence on the global stage while remaining deeply connected to their local audience and fans. This is best represented by the Sony ULT POWER SOUND series, which amplifies the energy, power, and intensity of live performances.
“As we continue to grow the Sony ULT POWER SOUND brand in the Philippines, we wanted to collaborate with artists who embody the energy and passion that our products deliver. SB19 is the perfect partner — not only because of their remarkable influence, but because their powerful performances and connection with fans reflect what the ULT brand stands for,” Shuhei Sugihara, President and Managing Director of Sony Philippines, shares.
The Sony ULT POWER SOUND series is designed to deliver bold bass and immersive audio that recreates the feeling of being in the front row.
“SB19 represents a new generation of Filipino artists making an impact both locally and globally. Their world-class performances and passionate fan community perfectly align with Sony ULT POWER SOUND’s mission of recreating the excitement and energy of live music,” Kentaro Imamura, Marketing Director of Sony Philippines, shares.
“Our music is driven by passion, energy, and connection, and that’s what makes this partnership with Sony so special. As artists, we’ve always dreamed of taking Filipino music from local stages to the global spotlight, and we’re proud to partner with a trusted brand like Sony that shares this vision,” SB19 share in a collective statement.
SB19 are set to headline upcoming campaigns showcasing the ULT POWER SOUND series through exclusive content, immersive brand experiences, and fan engagements.
For more updates and news about registration for this year’s launch event, stay tuned to Sony Philippines’ social media pages.
Frequently Asked Questions
The Sony ULT Squad is a group of artists representing the ULT POWER SOUND audio series, now including SB19, Maki, KAIA, and Jeremy G.
Sony Philippines cited SB19’s remarkable influence and powerful live performances, saying the group’s energy and fan connection reflect what the ULT POWER SOUND brand represents.
The ULT Squad also includes Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto, and Jacqueline Jala across music, entertainment, and lifestyle.
ULT POWER SOUND is Sony’s audio series built for bold bass and immersive sound, recreating the feel of the front row at a live show.
SB19 will headline upcoming ULT POWER SOUND campaigns, featuring exclusive content, immersive brand experiences, and fan engagements tied to this year’s product launch event.
