SB19 Launch ‘Time First’ Campaign Featuring Geloy Concepcion
The campaign is centered around Concepcion’s “Things you wanted to say but never did” project.
By Ralph Regis
Courtesy of SB19
SB19 launch the ‘Time First’ campaign, highlighting “running out of time”-related stories through the lens of photographer and visual artist Geloy Concepcion and the Time First podcast interviews.
Launched last April, the podcast features new guests each week, ranging from renowned hitmakers to cultural icons in the industry. With this podcast, SB19 promises to let their guests do the talking, offering a space where they can reflect on their journeys, revisit memorable milestones, and recount the seconds that ultimately changed everything in their lives.
Courtesy of @officialsb19
Courtesy of @officialsb19
The campaign is anchored by Concepcion’s “Things You Wanted to Say But Never Did” project, which he began to provide people with a safe space to confront what they can’t face alone. Captured through mundane and personal photographs, it is a reflective storytelling initiative that invites people to express unspoken thoughts and feelings they struggle to confront — whether it’s a message to a loved one, an unsaid apology, a moment of gratitude, or a truth too heavy to say out loud.
Concepcion was born and raised in Manila and relocated to the United States in 2017. As an immigrant, he faced challenges alongside his family and started a project that gained international attention, leading to exhibitions across the US, Europe, Asia, and Australia.
Catch new episodes of Time First every Friday at 9:00 PM (PH Time):
The Kings of P-popP-PopShort for Pilipino pop, a movement of Filipino idol groups and solo acts who combine pop music, choreography, and polished production for local and international audiences. P-pop has grown quickly,Go to P-Pop Glossary are gearing up for their ‘Simula at Wakas’ World Tour, starting with a two-night sold-out concert at the Philippine Arena on May 31 (Saturday) and June 1 (Sunday). They will then head overseas to perform in 18 cities in Asia, the Middle East, and North America.

Ralph Regis
Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.
He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.
In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.