Our recently proclaimed newest Pinay pop princess has become the newest face of global beauty brand Lancôme.
Today, three-time Grammy Award winner Olivia Rodrigo was announced to be Lancôme’s newest ambassador, making waves into the beauty industry with her iconic, vibrant look. On the page announcing her ambassadorship, the brand shared the products behind Olivia’s signature red lip and winged liner look, making several witty puns alluding to her different features like “good 4 u,” “obsessed,” and more.
In partnership with the pop icon, the brand is holding a sweepstakes within the US where fans can recreate Olivia’s signature look and post on social media to win prizes.
This follows the pop star’s recent visit to the Philippines for the much-awaited local leg of her GUTS World Tour last November 5, 2024 at the Philippine Arena, where she touched on her Filipino roots and heritage. In this visit, not only did she sell out an entire stadium of 55,000 seats, but she also donated all of the net ticket profits to a women’s health non-profit organization, Jhpiego Philippines.
As Olivia Rodrigo continues to dominate pop culture as we see it, listen to GUTS (spilled) here: