Nongshim Launches ‘KPop Demon Hunters’-Themed Instant Noodles

Nongshim, the South Korean food company behind the popular Shin Ramyun, has unveiled a limited-edition line of instant cup noodles inspired by Netflix’s animated film KPop Demon Hunters.

The traditional cup designs of the Shin Ramyun instant noodles have been redesigned to resemble the ramyun cups featured in the film, eaten by HUNTR/X members Rumi, Mira, and Zoey. In addition to the individual member designs, there are also cups featuring all three members together, as well as the Saja Boys.

But the excitement doesn’t stop at everyone’s favorite midnight snack. Nongshim is also releasing Saewookkang shrimp crackers and a brand-new Shin Ramyun Tumba all-purpose sauce, all featuring vibrant, eye-catching designs inspired by HUNTR/X, Saja Boys, and even Derpy the tiger.

Pre-orders began last week, on August 29, through Nongshim’s official online store, where 6,000 cups sold out in just over two minutes. Due to high demand, Nongshim is already planning a second pre-order round in Korea.

The limited-edition products are set to launch globally, with distribution across North America, Europe, Oceania, Southeast Asia, and Mexico. As of this writing, no official release has been announced for the Philippines.

The collaboration hits the sweet spot and feels natural, given that the film highlighted K-pop fandom and Korean culture worldwide. In an exclusive interview with the filmmakers, co-director Maggie Kang shared that they aimed to create a story that both celebrated and was deeply rooted in Korean culture.

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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