New Balance kicks off Grey Days this May, celebrating the timeless grey signature color and paying homage to the brand’s identity and legacy with an exciting assortment of new and classic footwear and apparel. The annual celebration will feature ambassadors and athletes, showcasing special-edition products and exclusive events.
1906R: Courtesy of New Balance
Introduced in the 1980s with the creation of a premium urban running shoe, the grey colorway embodies New Balance’s dedication to quality, craftsmanship, and independence. At a time when running shoes shifted away from leather and suede and bright colors became the norm, New Balance stayed true to classic grey. Over the years, grey has remained the brand’s signature aesthetic and an iconic symbol worldwide.
This classic New Balance shade appears across 21 footwear and 11 apparel variations, from timeless classics to modern favorites.
471 Grey Days:Courtesy of New Balance
933 Grey Days: Courtesy of New Balance
Brian Lynn, Global Vice President of Lifestyle, discussed the significance of grey in New Balance’s legacy: “Whether you’re new to the brand or a longtime loyalist, grey embodies the promise of everything that sets New Balance apart. The symbolism of grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal.”
New Balance Grey Days 2025 kicked off on May 1 with the launch of The Grey Shop in stores and online, featuring new and classic grey styles like the 740, 9060, 1000, T500, and Fresh Foam X 1080v14.
Here are other important dates to remember:
- May 14: Launch of the 1906 loafers, reimagining the classic penny loafer by merging sneakers with formal wear. The SRP is PHP 9,495.
- May 22: Launch of the ABZORB 2010 and 471 models. The ABZORB 2010 offers a progressive take on 2000s running, while the 471 reimagines 70s running silhouettes. The SRP for the ABZORB 2010 is PHP 11,795, and the 471 is PHP 6,295.
Grey Days styles will be available worldwide in New Balance stores and on the website, with prices ranging from PHP 4,295 to PHP 17,995.
Check out the short campaign video below: