DPR IAN Stuns For New Fragrance Campaign

Australian music multi-hyphenate DPR Ian (Christian Yu) joins forces with Indonesian fragrance brand Alchemist Fragrance for an immersive perfume “THE NEW OUT WEST” campaign featuring two distinct unisex Extrait de Parfum scents — A.M and P.M.

The A.M. Extrait de Parfum, crafted by Jean-Christophe Hérault, is a woody spicy fragrance featuring top notes of pink pepper, ginger, and lemon, while middle notes are cypriol and balsamic notes, and base notes are leather, patchouli, and cedarwood.

The P.M. Extrait de Parfum, created by Pascal Gaurin, is an Oriental Woody fragrance with top notes of lavender, saffron, and grapefruit; middle notes of gun smoke, patchouli, and labdanum; and base notes of incense, vanilla, and vetiver.

Meanwhile, at the OUT WEST Exhibition Plaza in Indonesia, limited collectible items for the first 350 buyers were given to customers. The set includes a perfume coaster, a 2ml perfume, and an exclusive random photocard. The exhibition runs from January 26 to February 1, 2026.

In 2022, he released his debut studio album, Moodswings in to Order. Beyond music, he has also made a name for himself in other fields like visual art, direction, and fashion. He is a founding member of the collective DPR (Dream Perfect Regime) — a platform for independent Asian artists having global reach.

Watch the campaign video for the collaboration below:

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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