Charli XCX Is Making Chuck Taylors Even More ‘Brat’ With Her Customizable Converse Collection
The upcoming custom collection from the beloved hyperpop icon is scheduled to open orders beginning this August 2025.
Photographed by Petra Collins. Courtesy of Converse.
Photographed by Petra Collins. Courtesy of Converse.
Charli XCX invites you to step into her shoes (literally) with the upcoming release of her customizable Converse collection.
Photographed by renowned photographer Petra Collins, the hyperpop phenomenon’s debut Converse ‘By You’ collection focuses on the brand’s iconic Chuck Taylor silhouette, but reimagined through the lens of Charli’s unapologetic Brat era and fashion-forward chaos. Designed for maximalists, punk kids, and Charli’s fanbase of ‘Angels’ alike, the collection lets fans fully customize their own pair of Chucks with distinctly Charli-coded touches.
The personalization process unfolds in five (very) easy steps through Converse’s webstore, beginning with a selection of your base color and material (Charli-approved hues of varying shades of distressed prints), then you can go wild with the unique Chuck patches, license plates, and other details that can be customized to your liking.
Photographed by Petra Collins. Courtesy of Converse.
Photographed by Petra Collins. Courtesy of Converse.
Photographed by Petra Collins. Courtesy of Converse.
Photographed by Petra Collins. Courtesy of Converse.
Fans can adorn Charli’s prominent iconography on their shoes, whether it’s the ‘365’ motto, ‘Party Girl’ aesthetic, or even the ‘XCX‘ logo that’s become synonymous with her branding. Such elements can be added to the shoes’ license plate at the back, or integrated as a patch on the side of each shoe’s ankle segment. Both the inner and outer soles are also customizable, giving purchasers the chance to embrace the ‘Brat’ lifestyle as subtle or as expressive as they want.
The Converse x Charli XCX ‘By You’ sneakers will be available exclusively on Converse’s webstore beginning August 5, 2025, at 10 AM (EST), with a retail price of $100/PHP 5,660, and are available for a limited time only. However, fans can already prepare their custom shoes to their liking as early as now, with the process now available here.
This isn’t the first time Charli has laced up with Converse, as the pop star first teased the partnership last October with a bold holiday campaign shot by Sharna Osborne. “I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic,” she said of the partnership at the time.
Aside from Charli, other popular musicians who are involved with the iconic sneaker brand include Tyler, The Creator, Billie Eilish, and several others.
As we anticipate the official drop of Charli XCX’s custom collection, revisit her chart-topping hit record, BRAT, below: