Jungkook of BTS is named the newest global brand ambassador for Chanel Fragrance & Beauty, the division of the luxury house focusing on perfumes, cosmetics, and skincare products.
“For me, CHANEL is a pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity,” Jungkook shared in an Instagram Story. “As an artist, I try to stay true to my own style while embracing new challenges, so this partnership with CHANEL Fragrances and Beauty is especially meaningful to me.”
Chanel officially announced the partnership on December 11, 2025. In a statement, Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources for Fragrance & Beauty, expressed his enthusiasm for the collaboration with the South Korean singer-songwriter, “I have long admired [Jungkook’s] incredible talent, his music career and his distinctive commitment to self-expression, not to mention his bold creative choices.”
“He is a true source of inspiration for the new generation, instilling passion and creativity wherever he goes. I am sincerely enthusiastic about this future collaboration,” he adds.
Jungkook recently appeared on Are You Sure?, the travel reality show featuring fellow BTS member Jimin, which returned for its second season this December. The series follows the duo as they journey together to various destinations around the world.
The K‑pop star is also gearing up to join his fellow BTS members for their highly anticipated group comeback in 2026, marking the band’s first full‑group release since all members completed their mandatory military service in South Korea. The group confirmed that they will release a new album in spring 2026 and will embark on a world tour shortly thereafter.
